Kevin · April 2nd, 2010
Latest News
Lexus GX 460: The Rushers
The Lexus CT 200h Dark Ride trailer reminded me of The Rushers, the short movie used to advertise the new GX 460. The video featured singer Ryan Leslie, and while I did post up the trailer, I never did link to the full movie—here it is: Looks like The Rushers is a cross between Wanted …
Kevin · April 2nd, 2010
Lexus March 2010 Sales Report
USA The March sales numbers for Lexus USA are in: MONTH Year to Date (*DSR) 2010 2009 % CHG* 2010 2009 % CHG* ES 3,860 3,225 15.1 9,132 8,771 5.5 HS 1,494 0 N/A 3,453 0 N/A LS 894 852 0.9 2,785 2,456 14.9 SC 30 78 -63.0 81 227 -63.8 GS 645 625 -0.8 …
Kevin · April 1st, 2010
Photos from the Lexus Exhibit at the New York Auto Show
TLE friend and Consumer Reports contributor Davis Adams was nice enough to send over some photos of the overall Lexus exhibit at the New York Auto Show: From the Lexus press release describing the exhibit: This year, the exhibit has a modern and stylish feel, with a three-sided marquee emblazoned with Lexus and a sophisticated …
Kevin · April 1st, 2010
Details of the Lexus CT 200h Dark Ride
A piece in the New York Times offers up details about the CT 200h Dark Ride film, produced by MDC Partners-owned firm Skinny, and its marketing philosophy: Suffice it to say the “Dark Ride” driving scenes are so crazy and intense that the trailer begins with a disclaimer that it is “based on fantasy, not …
Kevin · April 1st, 2010
Next Generation Lexus LS Rendering
By way of the Autoten blog, here’s a new Lexus LS rendering from Mag-X: Even though it’s far too small and understated to be the next LS, there’s something about these stylized line drawings that I just love, and I couldn’t resist posting it. (For what it’s worth, according to the rendering blurbs, the next-generation …
Kevin · March 31st, 2010
Lexus Climate Change Debate Recap
Yesterday, the Lexus-sponsored Darker Side of Green debate was held at the Skylight West in New York City, just as the press preview for the New York Auto Show was beginning. Numerous celebrities were in attendance, including Kevin Bacon, Kyra Sedgwick, Maggie Gyllenhaal, Zach Braff, Tyson Beckord, and Emmy Rossum, along with other interested New …
Kevin · March 31st, 2010
Lexus Hybrid Braking Safety Video
In response to media stories of vehicle acceleration, Lexus has released this video clarifying the stopping procedure for hybrid models: From this video, it is made clear that: 1) All Lexus hybrids have a brake override system, which cuts power to the engine when the accelerator and brake pedals are simultaneously pressed. 2) Lexus vehicles …
Kevin · March 31st, 2010