Lexus Golden Opportunity Commercial

Lexus USA is in the middle of their giant Golden Opportunity summer sales event right now, and have put out this colorful ES commercial: Cracks me up the way the ES doors open & close to the beat — seems so out of character. Update: Here’s another commercial from this campaign — this time it’s …

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Kevin · August 4th, 2010

First Photos of the Yellow Lexus LFA

Just received photos of Lexus USA’s new LFA prototype, which is just about as bright as the sun (click for larger images): It’s hard to top yellow in terms of vibrance, it’s literally impossible to take my eyes off this LFA. Such a bold color really shows off the shape of the LFA, I especially …

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Kevin · August 4th, 2010

Lexus July 2010 Sales Report

USA The Lexus USA sales numbers are in for July 2010, here’s the model-by-model breakdown: MONTH Year to Date (*DSR) 2010 2009 % CHG* 2010 2009 % CHG* ES 4,093 4,393 -10.3 26,102 24,756 5.4 HS 165 0 N/A 6,657 0 N/A LS 986 874 8.6 6,636 5,731 15.8 SC 36 57 -39.2 222 542 …

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Kevin · August 3rd, 2010

Lexus LFA & Toyota 2000GT Meet in Germany

While one white Lexus LFA was doing donuts in Japan, another white LFA made an appearance at the Classic Days Motorfestival in Schloss Dyck, Germany, where it met face to face with its one true predecessor — the Toyota 2000GT. Auto journalist Richard Meaden did us all a favor and posted a photo to Twitter: …

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Kevin · August 3rd, 2010

RHD Lexus LFA Spotted

Here’s something new — a right-hand-drive edition of the Lexus LFA showed up at a Japanese event last week to perform some donuts: It’s getting difficult to keep track of all the LFAs out there, time for a list: White LFA from Tokyo Auto Show introduction now in Europe Matte Black (now white) LFA from …

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Kevin · August 3rd, 2010

Black Lexus LFA, Take Two

We saw a quick glimpse of the glossy black Lexus LFA a couple weeks back, and now here’s another brief look at the latest edition of the supercar: Is this the best looking LFA so far or is it just me?
Kevin · August 2nd, 2010

New Lexus CT 200h Video

Here’s a short but sweet video of the Lexus CT 200h out on the town: I wasn’t crazy about the wheels at first, but the wheel spin pattern is top-notch — exciting to think that pretty soon, a lucky few will be getting a chance to drive this very car in the USA! (Thanks Seal!)
Kevin · July 30th, 2010

Automobile Magazine: Lexus LFA vs. Mercedes SLS AMG

Georg Kacher first wrote a comparison of the Lexus LFA & Mercedes SLS AMG for CAR Magazine, and now he’s expanded on his initial review for Automobile Magazine this month: The Lexus LFA and the Mercedes-Benz SLS AMG are about as different in approach and ability as a muscular sprinter is from a sinewy long-distance …

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Kevin · July 29th, 2010