Lexus Partners with Six Top Chefs to Create Culinary Masters Team

Lexus is teaming up with six of the world’s most distinguished chefs to create the Lexus Culinary Masters team. Chefs Daniel Boulud, Michael Chiarello, Dean Fearing, Christopher Kostow, Masaharu Morimoto & Michael Symon will all help Lexus to engage their customers with programs, charitable outreach, and multimedia productions. For their first event together, the full …

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Kevin · April 4th, 2011

Lexus LFA Races in VLN Nürburgring Season Opener

A Gazoo Racing Lexus LFA took part in this weekend’s 4-hour VLN 1 race at the Nürburgring Nordschleife, with disappointing results. After finishing the 20th overall in qualifying (the fastest non-German car in the race), a run-in with a Porsche 911 took the team of Iida Akira, Kinoshita Takayuki & Ishiura Hiroaki out of main …

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Kevin · April 3rd, 2011

Lexus March 2011 Sales Report

USA Lexus USA has reported the brand’s March 2011 sales, which includes the CT 200h for the first time ever — here are the model-by-model stats: MONTH Year to Date (*DSR) 2011 2010 % CHG* 2011 2010 % CHG* ES 3,732 3,860 -6.9 8,545 9,132 -7.7 CT 2,199 0 N/A 2,199 0 N/A HS 230 …

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Kevin · April 1st, 2011

Lexus USA to Raise 2011 Model Prices

Lexus USA has announced that several models will see minor sales increases starting in May — all models will see a percentage increase ranging from 0.8 to 2.1 percent, with the exception of the CT 200h & LFA. The new prices will become effective for vehicles with scheduled May arrivals for all Lexus vehicles except …

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Kevin · April 1st, 2011

Lexus IS F Racing the Fuji Speedway

The Fuji Speedway is a an central part of Lexus‘ new sporting history, with the F-Sport performance brand named after Japan’s most famous racetrack — here’s a nicely done IS F video that shows every twist and turn of the course: Love the slide around the :55 mark — must have watched it five times …

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Kevin · March 31st, 2011

Lexus LFA, Ferrari F430, Nissan GT-R & Porsche 911 Racing the Fuji Speedway

From the looks of this video, we can expect a Lexus LFA appearance on a future episode of Japan’s Best Motoring, where it will be competing against the Nissan GT-R, Porsche 911 GT3 & a Ferrari F430 on the Fuji Speedway — the very course that the LFA was named for. Watch the Video
Kevin · March 31st, 2011

Kazama Auto’s 2JZ Lexus IS

Speaking of matte black Lexus IS 350s, here’s a great Speedhunters feature on a two-tone IS built by Kazama Auto that’s out-of-this-world: It’s not just the exterior that’s been remade, but the entire car from top to bottom. Check out this engine setup: That’s a 2JZ-GTE Supra engine pumping out 620hp and mated to a …

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Kevin · March 30th, 2011

Akio Toyoda Tours Japan Disaster Zone

Toyota President Akio Toyoda toured Japan’s earthquake disaster zone last week to survey the damage done to the company’s assembly plants, which have remained closed for the most part since the quake. I recommend this excellent recap of Toyoda-san’s visit at Autoweek, which talks in detail about the current challenges that Toyota is facing. (Toyota-san …

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Kevin · March 30th, 2011