Lexus RC F to Receive Yearly Performance Improvements?

Lexus RC F Chief Engineer Yukihiro Yaguchi plans to make continual improvements to his new super-coupe — from an interview with Motoring Australia: “We are already thinking about some changes to make for next year,” he confirmed via an interpreter. “The objective is to make the car more fun to drive. If you make the …

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Kevin · September 2nd, 2014

Giant Foam Obstacle Course at Lexus NX Launch Event in Japan

Lexus had a giant foam party at the Tokyo Tower last week to launch their new Japanese NX commercial — here’s some video from the event: My friend Danny was also in attendance, and sent over these photos: Automotive News writer Hans Greimel attended the event: While now a cringe-worthy memory for most hipsters in …

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Kevin · September 1st, 2014

Photo Gallery: Lexus LFA, RC F, IS F, & First-Generation SC Together

Motor Trend brought the first-generation Lexus SC, IS F, LFA, & RC F together for a photoshoot: To see Motor Trend featuring the history of Lexus performance cars is a clear indication that the perception of the brand is truly changing — too bad so many of their commenters are stuck in the past. [Source: …

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Kevin · September 1st, 2014

PETRONAS TOM’S Lexus RC F Wins Super GT Round 6

The PETRONAS TOM’S racing team of Kazuki Nakajima & James Rossiter have won the 2014 Suzuka Circuit Super GT Round 6 GT500 class in the #36 Lexus RC F. The ENEOS SUSTINA RC F team of Kazuya Oshima & Yuji Kunimoto were the next highest Lexus team at fifth place. Here are highlights from the …

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Kevin · September 1st, 2014

Lexus Enthusiast Membership Drive Now Complete!

Hello everyone, After just two weeks, the Lexus Enthusiast Membership Drive finished today. All founding memberships are now sold. With the first stage of massive project complete, I would like to give my deepest thanks to all founding members! Look for an email later tonight with some announcements, including a very special giveaway to celebrate …

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Kevin · August 28th, 2014

Lexus LX is 43% of All Lexus Sales in the Middle East

Lexus sales have grown 20% in the Middle East in the first six months of 2014, with 21,598 units sold across the region. Leading the charge is the LX, which has sold 9,178 units (!!!) and make up a staggering 43-percent of total Lexus sales in the area. [Source: AMEinfo]
Kevin · August 27th, 2014

Photos: The Lexus RC Press Event in New York

Yesterday in upstate New York, I had a chance to drive the RC 350, RC 350 F SPORT, and the absolutely insane RC F on the Monticello Motor Club racetrack. There’s an embargo on all information & driving impressions, but I can share a couple photos from the event: Full details on the RC family …

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Kevin · August 27th, 2014