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JapanLexus NX: First Generation

Giant Foam Obstacle Course at Lexus NX Launch Event in Japan

Lexus NX Amazing Night Foam Party

Lexus had a giant foam party at the Tokyo Tower last week to launch their new Japanese NX commercial — here’s some video from the event:

My friend Danny was also in attendance, and sent over these photos:

Automotive News writer Hans Greimel attended the event:

While now a cringe-worthy memory for most hipsters in the U.S. and Europe, foam parties still carry currency in Japan. Or so, at least, hopes the spot’s creator, Japan ad giant Dentsu Inc.

“Apparently they are becoming popular here,” Mark Templin, executive vice president of Lexus International, said Tuesday at a foam-themed NX kickoff event beneath Tokyo Tower.

[Source: Openers & Automotive News] (Thanks Danny!)

Comments
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Lexus is always fun and has new ideas
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  • O
    Onelog
  • September 2, 2014
So the theme of this launch was car wash obstacle course light show? Under a mini Eiffel tower? Definitely interesting, haha
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  • R
    RAL
  • September 2, 2014
hmmmm . . .
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  • T
    Tragic Bronson
  • September 6, 2014
All that's missing are the giant tentacles that they are known for....

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