Video: New Lexus NX Commercial for Superbowl XLIX

Lexus returns to the Superbowl advertising game with a commercial for the new NX compact crossover: The commercial was created by Walton Issacson — Variety talked with one of the ad agency’s founders about the spot: The Lexus ad is remarkable for what it lacks. The spot features no surprise appearances by a movie star …

Read more…

Kevin · January 15th, 2015

Lexus will have “Nine Product Stories” in 2015

Lexus will have nine “product stories” in 2015 — here’s what Lexus USA general manager Jeff Bracken had to say in an interview yesterday at the Detroit Auto Show: “In addition to the four new or mid-cycle product refreshes that I revealed at the show this morning, there will also be an all-new generation introduction …

Read more…

Kevin · January 14th, 2015

Lexus Introduces New Global Racing Program

Lexus revealed details on their new racing program during their Detroit Auto Show press conference yesterday. Alongside a continued presence in the Japanese Super GT series, the brand plans to introduce the RC F GT3 race car into the FIA GT3 category in Europe this year, with plans to race in a “yet-to-be-determined series” in …

Read more…

Kevin · January 14th, 2015

Seventy New Photos of the Lexus GS F

Lexus released a massive photo gallery of the GS F high-performance sedan, here’s all seventy images presented in high resolution:
Kevin · January 14th, 2015

Video: Introducing the Lexus GS F

Here’s the Lexus GS F introductory video shown at the Detroit Auto Show this morning: There’s also seven minutes of B-roll video footage — it’s completely silent, but shows off a lot of good angles: Finally, here’s the full press conference from earlier today with Lexus USA general manager Jeff Bracken introducing the GS F …

Read more…

Kevin · January 13th, 2015

No Next-Generation Lexus RX at the Detroit Auto Show After All?

After spending the day at the Detroit Auto Show, I can say with some confidence that the next-generation Lexus RX will not debut tomorrow. Speculation started last year with the rumor that two models would debut in Detroit — Edmunds then followed this up with a definitive statement that the RX would be revealed alongside …

Read more…

Kevin · January 12th, 2015

Drift-Modified Lexus LFA on Display at Tokyo Auto Salon

The Tokyo Auto Salon wrapped up yesterday, and one of the Lexus vehicles on display was a drifting-build LFA — here are photos from Auto Culture Japan: Details are far and few between, but judging from the booth display, the D1-spec LFA was built by Lexus dealership group Osaka Toyopet in partnership with Falken Tires. …

Read more…

Kevin · January 12th, 2015

Liveblog: Lexus at the Detroit Auto Show 2015

The Detroit Auto Show starts today, and I’m here in Detroit to bring you live Lexus updates from the show floor. Update: Lexus will be streaming the reveal live — here’s the video player: (What to expect over the next two days? The next Lexus high performance model, the GS F sedan.)
Kevin · January 12th, 2015