The Lexus Global Strategy

Lexus, which has focused primarily on the American market since its inception in 1989, has been attempting to grow into the global brand, yet the results have been mixed. The Detroit News has a very interesting article on this topic: In some of the most promising, fast-growing markets such as Russia and China, Lexus is …

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Kevin · September 10th, 2007

Lexus USA August 2007 Sales Report

Lexus’ August sales figures are in, and the automaker has posted 3.6% overall increase when compared to last year. Here’s the by-model breakdown of the numbers: 2007 2006 % Change IS250/350 5,381 5,553 -3.1 ES350 8,646 7,973 8.4 GS350 2,161 2,609 -17.2 GS430/450h 139 362 -61.6 SC430 298 493 -39.6 LS460 3,164 1,386 128.3 Total …

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Kevin · September 5th, 2007

Lexus USA July 2007 Sales Report

Toyota’s July sales may have dropped 3.5%, but Lexus managed to gain 4.9% in a month that was especially difficult for automakers. Here’s a by-model breakdown of the numbers: 2007 2006 % Change IS250/350 4,892 4,848 5.1 ES350 6,909 7,803 -7.8 GS350 1,798 1,776 5.5 GS430/450h 156 299 -45.7 LS460 2,696 971 189.2 Total Cars …

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Kevin · August 1st, 2007

Lexus Releases 2008 Prices

Lexus has released the first part of their 2008 price list, with plenty of information to go with it. Let’s break it down by model, shall we? (All prices are in USD) 2008 RX 400h The base price of the RX 400h remains unchanged for both front-wheel-drive ($41,180)and all-wheel-drive ($42,580), and will be spruced up …

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Kevin · July 27th, 2007

Lexus USA June 2007 Sales Report

The Lexus sales numbers for June 2007 are in, which sees a minor gain over last year’s figures. Total sales are up just 0.4%, with the ES 350 and RX 350/400h still leading the pack. The LS 460 is quite a hit over the outgoing LS 430, which isn’t much of a surprise. Here are …

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Kevin · July 3rd, 2007

Toyota Sells One Million Hybrids

Toyota announced that they have now sold 1 million hybrid vehicles worldwide, ten years after the introduction of the Prius. Here’s a breakdown of the individual vehicle sales: As expected, the Prius was the biggest seller, making up 75% of the total. The entire Lexus lineup, which includes GS 450h, the RX 400h and the …

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Kevin · June 7th, 2007

Lexus USA May 2007 Sales Report

Toyota USA released their May 2007 sales figures today, and it’s another record setting month for Lexus, with an increase of 2.1 percent over May 2006. For simplicity’s sake, I’ve built a handy chart to illustrate the totals: 2007 2006 % Change IS250/350 5,722 4,605 19.5 ES350 8,572 9,554 13.7 GS350 1,854 1,940 -8.1 GS430/450h …

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Kevin · June 1st, 2007