The figures I was able to find ( https://carsalesbase.com/us-genesis/ ) showed that June was their best month ever in the US, selling a little over 4,000 cars. (vs. 26,000 for Lexus and 66,000 for Audi. Or 73,000 for Tesla).
still, different times. germans were not that much better. only later they were really good when new marketing branding tools were used by them in the automotive industry extensively (before it was not branding but publicity). now again especially with the environmental agenda others are catching up in terms of product, but the image still gives them an edge.Nice lineup but it really shows how gutsy Toyota was with Lexus in 1989 and launching an actual brand. What a night and day difference in execution.
I think in 2 years Lexus was one of the top selling luxury brands in the USA.
J Davis Illingworth, the reputed father of Lexus, recounts the 1980's 3-year story of launching Lexus in his devotional memoir. It is a long read, but very interesting.Nice lineup but it really shows how gutsy Toyota was with Lexus in 1989 and launching an actual brand. What a night and day difference in execution.
I think in 2 years Lexus was one of the top selling luxury brands in the USA.
The only brand that IMO hurt Lexus albeit slightly, was Tesla, because the Model 3 stole from everyone including the Germans.Honestly, nothing can hurt LEXUS except LEXUS itself!
Is there any data on how Genesis is doing now? A few years on, new G80, new G70, GV80, etc and it seems we should be able to gauge success at this point. Surely they need more SUVs, but what are the early results?
It’s been quiet with the fanboys with this one lol
Genesis Reveals GV60 Luxury EV Crossover
The first dedicated electric vehicle from Genesis is sure to turn heads.www.motortrend.com
Hideous! The RZ will eat this thing up next year.
WhatIt’s been quiet with the fanboys with this one lol
Genesis Reveals GV60 Luxury EV Crossover
The first dedicated electric vehicle from Genesis is sure to turn heads.www.motortrend.com