With retail inventories still stuck below 1 million units for a year now, the U.S. light-vehicle market lost more momentum in May, with the seasonally adjusted, annualized rate of sales falling to a 2022 low of 12.81 million.
www.autonews.com
What’s crazy is Genesis is only 2,000 units away from acura last month. I can’t find Nissan but I assume they were close again to Infiniti.
Lexus is fine.
With retail inventories still stuck below 1 million units for a year now, the U.S. light-vehicle market lost more momentum in May, with the seasonally adjusted, annualized rate of sales falling to a 2022 low of 12.81 million.
www.autonews.com
Well, that is likely because Acura dealers do not have vehicles they can sell on the lots, while Genesis apparently does.
Product wise, Genesis invested a lot more in their lineup than Acura.
They just need to invest a lot more into branding in order for luxury buyer to actually consider them.
If Hyundai invests billions into branding, etc, vehicles are already good and they will be able to sell them.
But, you cant do that with pop up stores in Europe, they are not Tesla. Nobody knows who they are, they are selling traditional vehicles, just trying to save money by not investing into dealerships and branding.
