Rydo
Follower
- Messages
- 280
- Reactions
- 485
But that rhetoric was always wrong and will always be wrong. Complacency is death. Lexus has never been a brand that would out and about rebadge Toyotas. It's still not the case now. But if Lexus dares to toy with the idea of rebadging their cars, that tells us a few things. One is that they've clearly given up, and the other is that they are willing to lose all of their customers and eventually see the brand die.
That's why I said 'at this stage' - because the stage we are at with Lexus is a stale lineup that's inferior to Toyota's, so even having badge engineered equivalents to the Toyota stuff would be an improvement on what we have at the minute.
Realistically, I'd like to think Lexus have more ambition than that, but like I say, if they even just did that as a stopgap until some proper real new product then it'd be something rather than radio silence.