Rydo
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A very interesting video, posted by Lexus UK YouTube channel today, highlights the key milestones in the Lexus history.
After rhyming off all the positive achievements all the way up until 2011 - the video takes a very interesting tone.
The narration declares:
"While Lexus was very focussed in its early years, while the product range grew and the brand's growth expanded into new markets, that focus was tested and became less clear.
For the past couple of years, Lexus has been looking inward with a heightened sense of self-awareness, understanding what must be regained to help direct future course.
Now with a firmer and more mature sense of identity of a brand at 30 years, a new leadership developing a tangible future-focussed vision for luxury transportation, the brand is ready to take its crucial next paces in its evolution"
The video also shows footage of the thought-to-be binned LF-FC concept and highlights the change in traditional car to SUVs as the dominant luxury car form factor.
What do you think everyone?
Lexus At 30
After rhyming off all the positive achievements all the way up until 2011 - the video takes a very interesting tone.
The narration declares:
"While Lexus was very focussed in its early years, while the product range grew and the brand's growth expanded into new markets, that focus was tested and became less clear.
For the past couple of years, Lexus has been looking inward with a heightened sense of self-awareness, understanding what must be regained to help direct future course.
Now with a firmer and more mature sense of identity of a brand at 30 years, a new leadership developing a tangible future-focussed vision for luxury transportation, the brand is ready to take its crucial next paces in its evolution"
The video also shows footage of the thought-to-be binned LF-FC concept and highlights the change in traditional car to SUVs as the dominant luxury car form factor.
What do you think everyone?
Lexus At 30