Jaguar Redefines Their Brand - Moving Upwards

DarkSpace6383

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Me thinks this is it. Last chance
Maybe, maybe not. They have really solid backing. I think their new EV bs will suffer, and they will have to pivot towards being an SUV-only brand composed of re-styled range rovers that follow the jaguar design ethos of old (albiet a lot more modern). They will have to rely a lot more on the landrover part of JLR in the medium term if/when that happens, but I don't think they will be fully dead. They will just have to scale back and suffer a for a few years. The real moron in this whole company is Santino Pietrosanti. He is clueless and needs to be fired.