Benz knows the buyer. Stately styling, luxury, tech, large, imposing, spacious and always a V-8 option.
I had the conversation today and stated BMW figured out people in this class don’t give a **** about handling or weight so they built a heavy big ugly squared off sedan with more TVs than a best buy show room. They realized people want tech, space and to be imposing. Sales have skyrocketed.
Audi fails for being too damn bland. The LS was too sporty looking. Genesis kinda gets it but they lost their damn minds with pricing and no v-8.
I just would LOVE to see the designer behind the IS design a LS. A blend of sharp lines and curves. Make it bigger, taller, wider. Make it 5500 lbs with a plug in hybrid V-8 to pass any emissions issues. Win/Win
and if you go EV, it needs like 800-1000hp with 400 miles of range