They'll do fine selling base tarted Civics to the less informed crowd, but the enthusiasts? $5000 more....ehhh, ummm...nahhh2023 Acura Integra Starts at $31,895, Six-Speed Is $5,000 More
You can have a $32,000 Acura Integra, but you'll be stuck with the CVT.www.thedrive.com
Acura is really pushing their luck with the pricing of their Integra, I hope their plans backfire real badly, maybe that could slap some sense back into them.
@$299 the line will be extremely long. In this market there is absolutely nothing that comes close in the premium/entry luxury market (would be UX from lexus usually). However I assume either there is a lot of DAS required to get to that number (end user cost) or Acura is essentially footing the bill on folks lease (incentives).The awful ILX sold and sales actually increased with the third refresh. A civic from 2 generations ago. Their cars aren’t cross shopped and aimed for their fans. And they will justify this. Most are older anyway so a CVT doesn’t mean anything bad.
Ironically the Integra will be the car for older people who want an Acura for 32k. $299 lease. What knowledgeable young person would actually drive this? Hyundai Elantra N anyone?
Acura fanboys will always be Acura fanboys, and there's plenty of them in the US, I really don't get why quite a lot people are so blindly loyal to certain car manufacturers, some car manufacturers pretty much rely on this sort of blind loyalty to stay alive rather than producing high quality, reliable, well priced and well engineered vehicles.The awful ILX sold and sales actually increased with the third refresh. A civic from 2 generations ago. Their cars aren’t cross shopped and aimed for their fans. And they will justify this. Most are older anyway so a CVT doesn’t mean anything bad.
Ironically the Integra will be the car for older people who want an Acura for 32k. $299 lease. What knowledgeable young person would actually drive this? Hyundai Elantra N anyone?
@$299 the line will be extremely long. In this market there is absolutely nothing that comes close in the premium/entry luxury market (would be UX from lexus usually). However I assume either there is a lot of DAS required to get to that number (end user cost) or Acura is essentially footing the bill on folks lease (incentives).
Because a Coralla Lexus has always been a bad idea. The HS was actually Avensis based which was premium in Europe. It just looked meh.Makes me wonder why Lexus is so hesitant to making a successor to CT/HS. The base is already there (Corolla LWB).
Works very well for Audi which is a VW, Mercedes which is cheap, and BMW which is another cheap FWD. They have nothing more premium than a Peugeot 308.Because a Coralla Lexus has always been a bad idea. The HS was actually Avensis based which was premium in Europe. It just looked meh.
The fact is a civic based acura is exactly what is wrong with acura the past 35 or so years. Technically they should have never done it to be taken seriously as a luxury brand. Lexus never went past the Camry with the ES when it debuted.
I guess i’m retrospect none of us should be surprised.
One cannot bake the integra cake and have it too. Their Marketing folks probably know this hence turning up the smoke and performance upto 11 in their ads. If they can redo the magic Mercedes used to introduce and force customers to salivate for the original CLA they could save face. Pure marketing genius to get top trim Accord/Camry money customers to jump to essentially a smaller corolla with a 3 pointed badge.I don’t doubt at that hypothetical price it will sell but it won’t hit the market they are wishing for. Young people are ripping it apart. Older guys like myself who remember the old Integra are laughing. So that leaves it for ILX owners wanting a new car.
All the marketing is showing is the car drifting and speeding and blah blah blah. That’s fun until you get smoked by their own Accord or even a MDX lol.
But it doesnt work for them hence why almost all of the big three Gs are exiting that segment pretty soon. The lowest the big 3 Gs and can go is a low budget/lease specific setup like say the BMW 320i, Lexus IS200t, Mercedes C300 etc (but even then they have cost overruns).Works very well for Audi which is a VW, Mercedes which is cheap, and BMW which is another cheap FWD. They have nothing more premium than a Peugeot 308.
One cannot bake the integra cake and have it too. Their Marketing folks probably know this hence turning up the smoke and performance upto 11 in their ads. If they can redo the magic Mercedes used to introduce and force customers to salivate for the original CLA they could save face. Pure marketing genius to get top trim Accord/Camry money customers to jump to essentially a smaller corolla with a 3 pointed badge.
But it doesnt work for them hence why almost all of the big three Gs are exiting that segment pretty soon. The lowest the big 3 Gs and can go is a low budget/lease specific setup like say the BMW 320i, Lexus IS200t, Mercedes C300 etc (but even then they have cost overruns).