Video: Lexus LF-1 Limitless Crossover Concept Sneak Peek

Posted by Kevin on January 14th, 2018

Lexus has dropped a third teaser for the upcoming LF-1 crossover concept just 24 hours before the reveal:

There are five different looks at the LF-1 concept, all closely cropped and careful — let’s start with this still of the front grille:

“Lexus

There’s a quick glimpse of the wheel, elaborate with a two-tone finish:

“Lexus

Things get more interesting in the third image, which shows a new rear seat infotainment interface:

“Lexus

It’s never a good idea to read too much into a concept, but this is a new interpretation of the Lexus Remote Touch controller — instead of a trackpad or a mouse, the interface is four buttons arranged in a cross.

The next shot is the rear of the vehicle, mirroring the first LF-1 teaser image at the beginning of December:

“Lexus

Finally, there’s another look at the front headlights, which we saw in animated form a couple weeks back:

“Lexus

Lexus has pulled out all the stops with the lead-in to the LF-1 Limitless reveal tomorrow, and every indication points towards a concept that can stand side-by-side with the LF-LC and LF-FC concepts that preceded the LC coupe and new LS sedan. Tomorrow can’t come soon enough.

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S
  • S
    senar
  • January 18, 2018
momers
Hi Guys,

Wild theory, not sure if speculated on before, but I think this car will be the next generation LX.

The new LS and LC are grounds up pure Lexus cars, while the current LX is a redone Toyota Land Cruiser. The LF-1 if it becomes the next gen LX will then be the pure flagship Lexus crossover.

As for the utilitarian/hauling/dune bashing aspect and capabilities of the current LX, well, not many other CUV's do that right now either as a full time responsibility. So losing those capabilities in the new LX might not be something that disappoints the current and future owners that much.
They should just call the new model the SX as it sure looks sexy ;) I imagine they will want to choose a new name and continue selling the LX, as it's still quite popular in parts of the world.

By the way, a good size/price comparison for the LF-1 may actually be the Maserati Levante. The dimensions are close (197″ L x 77.5″ W x 66.1″ H + 118.1 wheelbase) to the LF-1 (197.4" L x 78.2" W x 63.2" H + 117.1" wheelbase), both are RWD with long hoods, and I can imagine the MSRP will be similar to its $74K.
Joaquin Ruhi
momers
Hi Guys,

Wild theory, not sure if speculated on before, but I think this car will be the next generation LX.

The new LS and LC are grounds up pure Lexus cars, while the current LX is a redone Toyota Land Cruiser. The LF-1 if it becomes the next gen LX will then be the pure flagship Lexus crossover.

As for the utilitarian/hauling/dune bashing aspect and capabilities of the current LX, well, not many other CUV's do that right now either as a full time responsibility. So losing those capabilities in the new LX might not be something that disappoints the current and future owners that much.
As a purist, thinking of what the Lexus lineup should be, I'd agree with you. In practice, though, the Toyota bean counter/accountant types would disagree. Taken individually, each Lexus LX is surely even more profitable than the already money-making Toyota Land Cruiser. Yet, the pricier LX handily outsells its Toyota-badged sibling in the U.S. I guess more people than not figure the longer factory warranty and the added prestige of the "Circle L" badge are worth the extra $$$. On top of that, the upcoming less-expensive 2-Row LX is bound to further cut into Land Cruiser sales.

Bottom line: I see Lexus taking a dual-prong LX body-on-frame SUV / L? (production LF-1 Limitless) crossover strategy akin to the way Mercedes has both G-Class and GLS atop its SUV offerings.
Ian Schmidt
senar
By the way, a good size/price comparison for the LF-1 may actually be the Maserati Levante. The dimensions are close (197″ L x 77.5″ W x 66.1″ H + 118.1 wheelbase) to the LF-1 (197.4" L x 78.2" W x 63.2" H + 117.1" wheelbase), both are RWD with long hoods, and I can imagine the MSRP will be similar to its $74K.
The new LS has often been compared to the Quattroporte, so using the Levante as a point of reference for LF-1 seems exactly right.
L
Joaquin Ruhi
Bottom line: I see Lexus taking a dual-prong LX body-on-frame SUV / L? (production LF-1 Limitless) crossover strategy akin to the way Mercedes has both G-Class and GLS atop its SUV offerings.
G Class is closer to LC70 than LC200.
Joaquin Ruhi
Levi
G Class is closer to LC70 than LC200.
If you take a holistic, international point of view and factor in all the more humble, less-equipped Geländewagen variants sold outside North America, then, yes, you're right. But here in the U.S., where all they offer is upmarket trims with no less than 8 cylinders, I'd say the LX comparison is a fair one.
mikeavelli
https://lexusenthusiast.com/forums/...over-concept-gets-aftermarket-treatment.4174/

Oh yes!!!
S
Fullsize CUV Would Fill Missing Spot in Lexus Lineup, Exec Says
2018 North American International Auto Show
Jan 16, 2018Steve Finlay | WardsAuto

“We have to build this vehicle,” says an enthusiastic Jeff Bracken, group vice president and general manager of Lexus in the U.S.



DETROIT – On stage introducing the Lexus F-1 Limitless concept CUV at the North American International Auto Show, Jeff Bracken addresses his boss sitting in the audience.

“We have to build this vehicle,” Bracken, general manager of the Lexus in the U.S., tells Yoshihiro Sawa, head of Toyota’s luxury brand overall.

Bracken is quick to qualify. “I’m not saying that as an announcement,” he tells the audience as he stands next to the striking concept vehicle at center stage.

His enthusiasm remains unabated as he talks with a few journalists after the vehicle debut. “We couldn’t be happier if we turned this into a production vehicle. It clearly is one of the most gorgeous concepts we’ve revealed.”

Created at Toyota’s Calty Design Research in California, the F-1’s “design visualization fuses the organic shapes of liquid metal with the sharp edges of a traditional Japanese sword,” Lexus says in a press release.

But more than aesthetics fuels Bracken’s enthusiasm. He says on the sidelines the fullsize CUV would fill a missing spot in the lineup.

“We clearly have a gap at the high-end premium cross-utility segment,” he says.

“So we are motivated. This would be a huge addition for us in the cross-utility segment. When you think of the volume we are missing, there’s a high-end gap for us.”

If the LF-1 makes it into production, the vehicle would weigh in above the midsize RX, currently the Japanese luxury brand’s biggest CUV to date.

Lexus also offers the LX and GX SUVs, but those are truck-based. A production LF-1 would rest on a car platform, likely that of the brand’s LS fullsize sedan.

In a hot CUV market, “we absolutely need this vehicle,” Bracken says of the LF-1.

“Utility vehicles were 65% of the U.S. market for the year and 72% in December, so they are going higher.”

The concept vehicle holds two rows and four seats. No decision has been made whether the automaker would fit a potential production version with three rows.

“We’d strongly evaluate those kinds of matters should we go down that path of production,” Bracken says.

Lexus would sell the vehicle globally, including Europe and China, the world’s biggest vehicle market. The U.S. represents nearly 50% of the brand’s sales.

But Lexus has lost market share in the U.S, selling 305,132 units last year, down 7.9% from 2016.

The RX saw 2017 sales of 102,606 units, a 1.8% decrease from the year before.

Lexus seems overly dependent on the RX, auto analyst Rebecca Lindland of Kelley Blue Book says here.

But Bracken tells WardsAuto: “The RX is the No.1-selling luxury vehicle in the industry. We would never walk away from it.”
http://wardsauto.com/2018-north-ame...v-would-fill-missing-spot-lexus-lineup-exec-s
M
I absolutely love the LF-1 concept, just as much as I did the LF-LC. If Lexus puts their strong A-game with the LF-1 production vehicle like they did with the LC 500, they will have a huge, critical hit on their hands. Lexus needs to strengthen their lineup in the upper price ranges. I also love that they hear people's pleas of a next-generation LFA.

Can I just say that I LOVE the interior and steering wheel? It's the first Lexus steering wheel design that I've loved since the LFA.


S
that steering wheel looks production ready almost.
krew
The Lexus LF-1 Limitless Concept: First Impressions

[​IMG]

Thinking about the flagship crossover.
View the original article post
mikeavelli
krew
The Lexus LF-1 Limitless Concept: First Impressions

[​IMG]


View the original article post
Great read KREW. For whatever reason your last sentence made me think that this is truly what Lexus needs along the LS. As we all know sedan sales continue to drop, why offer just one "flagship". Offer multiple "Flagships". Their L_ lineup really would be awesome with this addition.
Spunky D
For my edification.What is a crossover ????
L
Spunky D
For my edification.What is a crossover ????
Off-road car that can't go off-road.
Joaquin Ruhi
One aspect of LF-1 Limitless worth commenting on is the exterior rose gold/copper color, inspired (per one account) by high-end, copper cookware. I'm a big fan, and Mikeavelli correctly noted in another post that it could be construed as a contemporary Lexus take on the signature Liquid Copper hue from the original, seminal "bionic cheetah" Infiniti FX.

This is further proof of how Lexus has regained its "exterior color" mojo after nearly a decade lost in the wilderness. From the eye-popping (in a good way) original IS color palette of Absolutely Red, Auburn Sky, Solar Yellow and Spectra Blue Mica, the marque settled into an unremarkable palette of meh colors until the turn-of-this-decade Ultrasonic Blue (in both its original and 2.0 iterations). Also worth noting is the ne plus ultra of automotive silvers: the 2014 award-winning Atomic Silver, Infrared, the limited-edition Structural Blue, Autumn Shimmer and Flare Yellow. This rose gold/copper (has Lexus even given it a name yet?) is a worthy addition to that pantheon.
krew
Joaquin Ruhi
One aspect of LF-1 Limitless worth commenting on is the exterior rose gold/copper color, inspired (per one account) by high-end, copper cookware. I'm a big fan, and Mikeavelli correctly noted in another post that it could be construed as a contemporary Lexus take on the signature Liquid Copper hue from the original, seminal "bionic cheetah" Infiniti FX.
Everyone seems very impressed with the copper paint, but I struggle personally due to color blindness.

It reminded me of a much-improved version of the Daybreak Yellow that was offered with the CT -- this illustrates my issue, as these colors are likely very different from each other. :joy:
Ian Schmidt
krew
Everyone seems very impressed with the copper paint, but I struggle personally due to color blindness.

It reminded me of a much-improved version of the Daybreak Yellow that was offered with the CT -- this illustrates my issue, as these colors are likely very different from each other. :joy:
It's not as far out from Daybreak Yellow as you might think, but it's definitely distinctly different from it. Lexus should send you some of those color blindness correction glasses to make sure you're getting the full effect of their paint colors :)
S
  • S
    senar
  • January 22, 2018
Joaquin Ruhi
One aspect of LF-1 Limitless worth commenting on is the exterior rose gold/copper color, inspired (per one account) by high-end, copper cookware. I'm a big fan, and Mikeavelli correctly noted in another post that it could be construed as a contemporary Lexus take on the signature Liquid Copper hue from the original, seminal "bionic cheetah" Infiniti FX.

This is further proof of how Lexus has regained its "exterior color" mojo after nearly a decade lost in the wilderness. From the eye-popping (in a good way) original IS color palette of Absolutely Red, Auburn Sky, Solar Yellow and Spectra Blue Mica, the marque settled into an unremarkable palette of meh colors until the turn-of-this-decade Ultrasonic Blue (in both its original and 2.0 iterations). Also worth noting is the ne plus ultra of automotive silvers: the 2014 award-winning Atomic Silver, Infrared, the limited-edition Structural Blue, Autumn Shimmer and Flare Yellow. This rose gold/copper (has Lexus even given it a name yet?) is a worthy addition to that pantheon.
I agree, they need more unique color options in their lineup and the rose gold/copper would be perfect. Browsing through the options for the LS/LC (at least in the US), you're really only limited to black and white with 3 shades of silver/gray in between, brown, red, and blue...
krew
Video: The Lexus LF-1 Limitless in Detail

[​IMG]

The new concept is ready for its close-up.
View the original article post
Joaquin Ruhi
krew
Video: The Lexus LF-1 Limitless in Detail

[​IMG]


View the original article post
Nice and visually informative as that video is as far as LF-1, I can't help but wonder what the point is of having the last 2 minutes or so showing nothing but the house it was filmed in...
krew
Joaquin Ruhi
Nice and visually informative as that video is as far as LF-1, I can't help but wonder what the point is of having the last 2 minutes or so showing nothing but the house it was filmed in...
Must have been one of the conditions of its use. :D
Joaquin Ruhi
Joaquin Ruhi
This rose gold/copper (has Lexus even given it a name yet?) is a worthy addition to that pantheon.


This photo from the Motor Trend article suggests it might. Champagne Titanium, anyone?
Joaquin Ruhi
senar
By the way, a good size/price comparison for the LF-1 may actually be the Maserati Levante. The dimensions are close (197″ L x 77.5″ W x 66.1″ H + 118.1 wheelbase) to the LF-1 (197.4" L x 78.2" W x 63.2" H + 117.1" wheelbase), both are RWD with long hoods, and I can imagine the MSRP will be similar to its $74K.


Bingo! Give the man a prize! Another photo from the Motor Trend LF-1 article includes comparisons to its RX and NX FWD-centric crossover siblings, the Jaguar F-Pace... and the Maserati Levante. :D Notably, nary a mention of the Germans...
C
This seems to me as if it will be the GS redefined. The model was always meant to be a flagship and now it has been given its own lane further up range. Similar in size and fitment to the LS, with a more sport focused and "unlimited" approach. That was always the models aim from the beginning. This makes perfect sense for the model given how stagnant the GS had become in the midsize segment. Now it will be the Grand Sport CUV. If you read the history of the GS it almost describes this concept to a T.
Joaquin Ruhi
A random thought: If LF-(chronological number) (Blank)less becomes the new naming protocol for Lexus concepts, will LF-1 Limitless be followed by LF-2 Boundless and LF-3 Peerless?

J