USA
Lexus USA has reported 21,852 total sales for September 2014, a 7.3% improvement over last year — here’s the model-by-model breakdown:
MONTH | Year to Date (*DSR) | |||||
2014 | 2013 | % CHG* | 2014 | 2013 | % CHG* | |
CT | 1,078 | 798 | 29.5 | 13,585 | 11,440 | 18.8 |
HS | 0 | 0 | N/A | 0 | 5 | -100.0 |
IS | 3,611 | 3,201 | 8.1 | 37,038 | 22,060 | 67.9 |
ES | 5,722 | 4,866 | 12.7 | 52,910 | 52,076 | 1.6 |
GS | 1,592 | 1,231 | 23.9 | 16,252 | 14,255 | 14.0 |
LS | 568 | 761 | -28.5 | 5,904 | 7,569 | -22.0 |
LFA | 0 | 1 | -100.0 | 15 | 18 | -16.7 |
Total Cars | 12,571 | 10,858 | 11.0 | 125,704 | 107,423 | 17.0 |
RX | 7,453 | 7,601 | -6.0 | 76,216 | 73,279 | 4.0 |
GX | 1,570 | 753 | 99.8 | 15,999 | 7,105 | 125.2 |
LX | 258 | 310 | -20.2 | 2,764 | 2,953 | -6.4 |
9,281 | 8,664 | 2.7 | 94,979 | 83,337 | 14.0 | 15.4 |
Total Sales | 21,852 | 19,522 | 7.3 | 220,683 | 190,760 | 15.7 |
Please note, all percentages are calculated by the Daily Sales Rate (DSR), which takes into account the number of days in the month that dealerships could sell cars. September 2014 had 24 selling days, September 2013 had 23 selling days.
After two massive months of sales (both July & August were record months), Lexus has seen a slight dip in momentum for September. Even so, this marks twelve straight months of year-over-year gains and shows plenty of positives.
The GX has double its year-over-year sales once again, and the GS & CT both managed 20%+ increases after struggling earlier in the year. These jumps helped to offset the minor decrease in RX sales and the not-so-minor drop in LS sales.
(Lexus was third this month in USA luxury sales — Mercedes was first with 27,315 sales, and BMW second with 25,586 units sold.)
Canada
Lexus sales in Canada fell 5.0% in September, with a total of 1,501 units sold. The top selling model was the RX with 635 sales, followed by the IS with 383 sales.
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