Lexus USA has reported 32,809 total sales for August 2014, a 14.2% improvement over last year — here’s the model-by-model breakdown:
|MONTH||Year to Date (*DSR)|
|2014||2013||% CHG*||2014||2013||% CHG*|
Please note, all percentages are calculated by the Daily Sales Rate (DSR), which takes into account the number of days in the month that dealerships could sell cars. August 2014 had 27 selling days, August 2013 had 28 selling days.
For the second month in a row, Lexus is the best selling luxury brand in the USA, topping second place BMW by an amazing 5,595 units.
Going through the full lineup, the only weaknesses are the 8-year-old LS with a minor drop of 12.7%, and the seven-year-old LX with a decrease of 14.3%. With the exception of these two models, everything else is moving at full-force — even the historically low-volume GS & CT broke 2,000 sales each.
With two strong months and building momentum with the upcoming NX & RC models, could Lexus actually take back the top spot in the yearly sales totals?
Currently, BMW leads with 211,005 sales over the first eight months of the year, with Mercedes close behind at 205,894.
With 198,831 sales in 2014, Lexus would have to make up at least 12,174 units on BMW — a tough challenge under any circumstances. Still, replicate August’s success in September & October, and that year-end race is going to be pretty interesting to watch.
Lexus Canada dipped slightly with a 2.3% decrease in sales compared to 2013. The RX sold 633 units over August, and the ES continues to lead sedan sales with 227 units sold.