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Lexus August 2014 Sales Report

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USA

Lexus USA has reported 32,809 total sales for August 2014, a 14.2% improvement over last year — here’s the model-by-model breakdown:

MONTH Year to Date (*DSR)
2014 2013 % CHG* 2014 2013 % CHG*
CT 2,191 1,784 27.4 12,507 10,642 18.1
HS 0 0 N/A 0 5 ‐100.0
IS 5,312 4,432 24.3 33,427 18,859 78.1
ES 7,692 7,628 4.6 47,188 47,210 0.4
GS 2,537 2,234 17.8 14,660 13,024 13.1
LS 758 900 -12.7 5,336 6,808 -21.2
LFA 3 0 N/A 15 17 -11.3
Total Cars 18,493 16,978 13.0 113,133 96,565 17.7
RX 11,841 11,423 7.5 68,763 65,678 5.2
GX 2,198 1,056 115.9 14,429 6,352 128.3
LX 277 335 -14.3 2,506 2,643 -4.7
Total Trucks 14,316 12,814 15.9 85,698 74,673 15.3
Total Sales 32,809 29,792 14.2 198,831 171,238 16.7

Please note, all percentages are calculated by the Daily Sales Rate (DSR), which takes into account the number of days in the month that dealerships could sell cars. August 2014 had 27 selling days, August 2013 had 28 selling days.

For the second month in a row, Lexus is the best selling luxury brand in the USA, topping second place BMW by an amazing 5,595 units.

Going through the full lineup, the only weaknesses are the 8-year-old LS with a minor drop of 12.7%, and the seven-year-old LX with a decrease of 14.3%. With the exception of these two models, everything else is moving at full-force — even the historically low-volume GS & CT broke 2,000 sales each.

With two strong months and building momentum with the upcoming NX & RC models, could Lexus actually take back the top spot in the yearly sales totals?

Currently, BMW leads with 211,005 sales over the first eight months of the year, with Mercedes close behind at 205,894.

With 198,831 sales in 2014, Lexus would have to make up at least 12,174 units on BMW — a tough challenge under any circumstances. Still, replicate August’s success in September & October, and that year-end race is going to be pretty interesting to watch.


Canada

Lexus Canada dipped slightly with a 2.3% decrease in sales compared to 2013. The RX sold 633 units over August, and the ES continues to lead sedan sales with 227 units sold.

View the full Lexus Canada model breakdown (PDF)

Comments
A
  • A
    aypues
  • September 3, 2014
LS sales are sucking. Time for a TOTALLY new model. And not too sporty either! Think S-Class but for thousands less and way more reliable. Now, if they want to make a F version or whatever, fine. Just don't ruin it for the majority who like the soft ride the LS is reknown for. Some new engine choices would help too. Time to step it up, Lexus!!!
    R
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      Raptor
    • September 3, 2014
    Dude! You totally stole my Avatar...! I know because I made it~
    V
    • V
      VossenWheels
    • September 4, 2014
    The LS still sells in the top 3 even as its older. I love my 2014 F-sport :) -mike-
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    • A
      Axel Satrofinir
    • September 6, 2014
    The LS still sell more than the ugliest A8 (overdimensioned A4) and makes practically the same numbers of the BMW 7 Series so STFU.
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  • A
    Axel Satrofinir
  • September 3, 2014
Simply an outstanding result! I was a bit sad before to see these numbers cause I went on Matt's Blog where I found the bad news of audi that sold 17,000 unit in august (thanks to the ridiculous a3 sedan) but now I totally forgot everything else. And the most amazing thing is the fact that Lexus sold almost 33,000 unit even without the NX and the RC!!!!!!
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  • L
    Lexus Cohen
  • September 3, 2014
I'm impressed, more engine options for the GS, a whole new LS with more engine options and a new LX and you'll see a big difference. The Relentless Pursuit Of Perfection.
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  • C
    corradoMR2
  • September 3, 2014
WOW! NX and RC will add another 5000 units per month! Game over BMW.
    R
    • R
      Raptor
    • September 3, 2014
    Game over for all of them... I agree, the two new models will hurl them way out in front. This is just in the US of course but it is the crown to have. Lexus is going to have ten new models in the next six years, that should keep them on top for a while, the question will be for how long?
B
  • B
    BOSS
  • September 3, 2014
But how much will the RX suffer from the NX sales damage? I'm sure the RX will take a slight dip, but I hope both will put up good numbers, I mean, you gotta share with your siblings right? :P I'm really surprised the Canadian sales decreased, let's get back on it with the NX and RC.
    B
    • B
      BOSS
    • September 3, 2014
    ps. I really want to see a brand new LS.
    R
    • R
      RAL
    • September 4, 2014
    New model RX coming in 2015 . . . should offset any NX crossover :)
J
  • J
    JohnDoe
  • September 4, 2014
The production of the new RX will start in october 2015, and the new LS will arrive almost the same time.
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    Rob Grieveson
  • September 4, 2014
Good result. Agree that the LS is certainly due for a thorough refresh just does not cut the mustard with the Merc or for that matter the Seven Series. Surprisingly good results for the CT even without the offer of a 2 litre turbo motor which must surely soon be on the cards for this model, as well as to replace the IS250. Lexus quality shines through.
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  • L
    lexi
  • September 4, 2014
I thought the LFA was sold out! and they're still selling them?
    R
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      RAL
    • September 4, 2014
    Our dealer (Lexus of Louisville) has had a red LFA on the showroom floor for many months now. Pictures of it are still on the website. My salesperson told me it just sold. Had 3100 miles on it and the asking price was 329,900. I wonder too how 3 new ones sold in August? I thought all 500 were already sold.

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