USA
Lexus USA has reported 27,333 total sales for July 2014, a 14.1% improvement over last year — here’s the model-by-model breakdown:
| MONTH | Year to Date (*DSR) | |||||
| 2014 | 2013 | % CHG* | 2014 | 2013 | % CHG* | |
| CT | 1,979 | 1,306 | 45.7 | 10,316 | 8,858 | 16.5 |
| HS | 0 | 2 | ‐100.0 | 0 | 5 | ‐100.0 |
| IS | 4,542 | 3,641 | 19.9 | 28,115 | 14,427 | 94.9 |
| ES | 6,326 | 6,089 | -0.1 | 39,496 | 39,582 | -0.2 |
| GS | 2,001 | 1,722 | 11.7 | 12,123 | 10,790 | 12.4 |
| LS | 624 | 661 | -9.2 | 4,578 | 5,908 | -22.5 |
| LFA | 0 | 0 | N/A | 12 | 17 | -29.4 |
| Total Cars | 15,472 | 13,421 | 10.8 | 94,640 | 79,587 | 18.9 |
| RX | 9,658 | 8,437 | 10.1 | 56,922 | 54,255 | 4.9 |
| GX | 1,955 | 881 | 113.4 | 12,231 | 5,296 | 130.9 |
| LX | 248 | 292 | -18.3 | 2,229 | 2,308 | -3.4 |
| Total Trucks | 11,861 | 9,610 | 18.7 | 71,382 | 61,859 | 15.4 |
| Total Sales | 27,333 | 23,031 | 14.1 | 166,022 | 141,446 | 17.4 |
Please note, all percentages are calculated by the Daily Sales Rate (DSR), which takes into account the number of days in the month that dealerships could sell cars. July 2014 had 26 selling days, July 2013 had 25 selling days.
The ongoing Golden Opportunities sale contributed to this month’s success — with 27,333 sales, this was the best-ever July for Lexus in the USA.
The IS & GX continue to lead the charge in percentage gains, and this month are joined by the CT — the hybrid hatchback saw a massive increase of 45.7% to 1,979 units sold. Still, it’s the steady sales volume of the ES & RX that are making the biggest difference — the two models made up 58.5% of all Lexus sales in July.
(Lexus was also the top selling luxury brand this month, beating BMW & Mercedes in total units sold.)
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