Lexus July 2014 Sales Report

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USA

Lexus USA has reported 27,333 total sales for July 2014, a 14.1% improvement over last year — here’s the model-by-model breakdown:

MONTH Year to Date (*DSR)
2014 2013 % CHG* 2014 2013 % CHG*
CT 1,979 1,306 45.7 10,316 8,858 16.5
HS 0 2 ‐100.0 0 5 ‐100.0
IS 4,542 3,641 19.9 28,115 14,427 94.9
ES 6,326 6,089 -0.1 39,496 39,582 -0.2
GS 2,001 1,722 11.7 12,123 10,790 12.4
LS 624 661 -9.2 4,578 5,908 -22.5
LFA 0 0 N/A 12 17 -29.4
Total Cars 15,472 13,421 10.8 94,640 79,587 18.9
RX 9,658 8,437 10.1 56,922 54,255 4.9
GX 1,955 881 113.4 12,231 5,296 130.9
LX 248 292 -18.3 2,229 2,308 -3.4
Total Trucks 11,861 9,610 18.7 71,382 61,859 15.4
Total Sales 27,333 23,031 14.1 166,022 141,446 17.4

Please note, all percentages are calculated by the Daily Sales Rate (DSR), which takes into account the number of days in the month that dealerships could sell cars. July 2014 had 26 selling days, July 2013 had 25 selling days.

The ongoing Golden Opportunities sale contributed to this month’s success — with 27,333 sales, this was the best-ever July for Lexus in the USA.

The IS & GX continue to lead the charge in percentage gains, and this month are joined by the CT — the hybrid hatchback saw a massive increase of 45.7% to 1,979 units sold. Still, it’s the steady sales volume of the ES & RX that are making the biggest difference — the two models made up 58.5% of all Lexus sales in July.

(Lexus was also the top selling luxury brand this month, beating BMW & Mercedes in total units sold.)