With the Lexus GS Super Bowl commercial debut tonight, here’s a short behind-the-scenes look at the filming:
After watching the other car brands trying to be either overly clever or overly emotional with their Super Bowl commercials, I’m glad Lexus went with something short and to-the-point, and more than that, I liked the pure focus on the car — I only wish there had been more to the four model teaser at the end.
(Too bad that the entire “fake tunnel” bob-and-weave shown in the behind-the-scenes went unused!)
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