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Lexus CT 3D Projection Video (Plus a Chance to Win a CT 200h!)

Posted by Kevin on April 26th, 2011

Last Friday, Lexus staged a 3D projection display on the side of the Hollywood Roosevelt Hotel — here’s how it looked (in full HD):

Jimmy Kimmel Live! was also on location, and the 3D CT made an appearance on the show. Update: The JKL video has been removed.

These 3D projections are so amazing, and it was a good move to tie the display in with the best of the CT 200h commercials — made for some very interesting visuals.

***

I also wanted to point out a contest being held by ExtraTV to my US readers where you can actually win a CT 200h:

It would be fantastic if one of my readers won this car — be sure to enter to win a CT 200h! Contest closes April 28th (P.S. The secret word is “Hybrid”.)

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Comments
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    Joshg1001
  • April 26, 2011
was the whole building a huge screen?
    K
    • K
      krew
    • April 26, 2011
    No, it was just the plain side of the Roosevelt hotel -- it was all in the projectors.
    J
    • J
      Joshg1001
    • April 27, 2011
    that is pretty amazing then. I dont understand how they did it. When the building opens up, you see colors that I would think are hard to project onto a building.
    K
    • K
      krew
    • April 27, 2011
    Yeah, it blows my mind. Can't believe what's possible with 3D nowadays.
  • Anonymous
  • April 27, 2011
That was Awesome Now back to playoff hockey
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  • A
    Amf1932
  • May 10, 2011
I was very impressed with the technology that was used to create this adverisement, but it showed very little to highlight the vehicle itself. I think that most people would be more impressed to see the CT 200h in more normal settings.

A