A Look at the Technology Used to Create Lexus CT 3D Display in Hollywood

Two weeks back, Lexus created a stunning CT 200h promotion using 3D projection technology and the Hollywood Roosevelt Hotel as the backdrop, and now thanks to Media Life magazine, we can find out exactly how difficult this event was to pull off: It took several months to get the stunt ready. Pearl [Media, the company …

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Kevin · May 9th, 2011

Lexus CT 3D Projection Video (Plus a Chance to Win a CT 200h!)

Last Friday, Lexus staged a 3D projection display on the side of the Hollywood Roosevelt Hotel — here’s how it looked (in full HD): Jimmy Kimmel Live! was also on location, and the 3D CT made an appearance on the show. Update: The JKL video has been removed. These 3D projections are so amazing, and …

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Kevin · April 26th, 2011

Lexus CT 3D Projection in Hollywood Tonight

As a way to celebrate Earth Day & promote the CT 200h at the same time, Lexus will be holding a special 3D projection mapping display tonight (Friday April 22) at the Roosevelt Hotel in Hollywood. 3D projection mapping is created using multiple projectors that are able to display a three-dimensional video without needing special …

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Kevin · April 22nd, 2011