The 2008 US Open is being played this week, and Lexus is one of the event’s four sponsors. As expected, there’s some fairly extensive Lexus advertising being put together, including a funny short film featuring Annika Sorenstam, Charles Howell III, Raymond Floyd and Chi Chi Rodriguez in a car race to the Open (image below leads to video):
Between this video and last year’s US Tennis Open advert, these sports sponsorships sure seem to bring out the lighter side of Lexus marketing.
(Also, on a related note, I read this interesting article about the USGA’s new corporate sponsorships and how it breaks down. Indepth and informative, if you’re interested in such things.)