Lexus Global Sales in 2012


Lexus RX Best Selling Lexus Ever

Details on Lexus’ global sales in 2012 were released today by Lexus Europe, starting with overall sales — over the twelve months of 2012, Lexus sold 476,566 units for a 18% jump compared to 2011.

This sales increase made Lexus the fastest growing manufacturer among the top five luxury brands, and set best-ever sales records in 14 markets, including Europe, Netherlands, Norway and Russia. As a point of interest, global hybrid sales climbed to 26% of all sales, as compared to 18% in 2011.

Here are the sales increases by region: Japan (+3%), North America (+22%), Europe (+5%), China (+13%) & Middle East (+50%).

The RX was the best selling Lexus globally in 2012, selling 162,544 units and making up 34.11% of total Lexus sales. The CT (64,023), LX (28,747) & GS 450h (8,466) all set annual sales records.

(Here’s some further number crunching — Lexus global sales since 1989 total 6,129,631 units, and the best selling Lexus model of all time is the RX with 1,792,255 units sold since 1998. Put another way, the RX accounts for 29.24% of all Lexus sales since the launch of the brand.)

[Source: Lexus Europe PR Twitter Account]

Comments


  • BlackDynamiteOnline

    Lexus is still an American brand, with more than half it’s sales right here.

    They have to find a way to be more appealing outside of the US…..
    BD

  • TerryPCG

    I agree. Lexus makes almost no effort in Europe for instance. Mercedes, BMW and Audi each sold 600k-700k vehicles in Europe in 2012 versus less than 50k for Lexus. 

    Lexus does not sell any diesel or estates/wagon models. It also does not sell its full range in Europe. The ES for instance is available in only a few select markets, same with the GX and LX. The vehicles it does sell usually come with 1-2 engine options and 1 body type as against 5+ engines and multiple body types often seen from the Germans. 

    I think Lexus will continue to focus on the US, China, Middle East and ASEAN countries in that order and more or less ignore Europe. Part of the problem is the Japanese centric manufacturing strategy which makes it very difficult to compete, although the weak yen will help there. 

  • MT

    Lexus is performing well in US, China and the middle east. Way to go!

    But dont completely forget about us euro-guys, please!

  • Ali B

    I don’t think Lexus has to worry about making extra effort to win the sales numbers in Europe, Toyota is selling enough cheap noisy and slow cars that are more reliable than the Germans