Lexus Engineering Amazing Commercial: Light

For the latest commercial in their Engineering Amazing campaign, Lexus brings some much deserved attention to their in-computer crash-test dummies:

Had to laugh at the “Crash-test genius” turn-of-phrase — here’s a in-depth look at how the technology works:

Learning that Lexus is sharing this important safety work with other companies shows just how truthful their Engineering Amazing slogan really is — very impressive.


  • Yong Thian Ding

    It’s good to see Lexus is pursuit of almost every single perfection that I wanted …

  • research paper

    cool! Thanks for the video!

  • Winston Williams

    The nature of Toyota, they like to share. Hybrid tech with Ford, Nissan etc, joint venture with GM.