Lexus LFA Commercial


Lexus USA has just put out a commercial for the Lexus LFA:

It’s a nice play on the one of the inaugural LS 400 commercials (and was revisited during the LS 460 launch), and will be part of a wider campaign promoting the halo supercar. The NY Times has more details:

The online elements, scheduled to start on Wednesday, will include home-page takeovers on MSN and Yahoo, the creation of custom content on Web sites like foxsports.com and mlb.com; and the commercial running by means of a full episode player on sites like hulu.com.

The print ads will run, beginning in July, in magazines like Esquire, GQ and Wired. The outdoor ads will appear in 11 major markets, among them Dallas, Miami, New York and San Francisco; one went up on Tuesday and the rest are due on Wednesday.

The 3D commercial will appear starting on July 2 in theaters that will show the 3D movie “The Last Airbender,” Mr. Nordstrom said.

With the entire 500-unit production run spoken for, this media blitz has nothing to do selling the LFA — instead, this is about bringing some much-deserved publicity to the supercar, especially among the general public. The incredible cost required to develop the LFA may never be recouped in sales alone, but the LFA means much more to Lexus than a monetary return-on-investment.

(I wonder when the first movie appearance will be?)

Comments


  • holly

    “(I wonder when the first movie appearance will be?)”

    Are they going to do another Mission Impossible movie…? 8-) If so… well, definitely in that one!

  • James

    That’s probably one of my favorite Lexus commercials ever. “We gave it the power of a supercar. And then we gave it the precision of a Lexus”. Just perfect.

    After reading through the New York Times article posted, I have a feeling that the author may have an anti-Lexus bias. What does he mean by “so-called supercar”. The LFA is every bit as much a supercar as any Lamborghini or Ferrari. He also makes a point to say that the commercial is an attempt sell the new car and doesn’t even mention the fact that the LFA is sold out. I would also love to read an article about Lexus that doesn’t mention the recalls.

  • Nataraj

    Love the commercial!! Can’t wait to see the 3D ad!8-)

  • WorldofLuxury

    B-E-A-UtiFUL!

  • JVX

    Talking about publicity. I was driving in to work today (southbound 405, socal) and already see a Lexus billboard showing a white LFA, unlike any other Lexus. Just awesome. Can’t wait to see the 3D commercial; already have plan to see The Last AirBender in 3D.

  • LEXUSBOY

    A very refined sort of ad, very Lexus-like. Wish the LFA was longer just to balance out the proportions like a Ferrari Enzo.
    The LFA could star in a Minority Report sequel or maybe Transformers 3 albeit as a Decepticon & not a puny Autobot… but then again Michael Bay sucks big time !

  • jesseps

    Lexus finally shattered the their champagne glass :-P

  • JVX

    @jesseps:
    Ironic, isn’t it? The LFA is unlike any other Lexus, breaking all odds and impossibility. Going from luxury-first-performance-second to performance-first-luxury-second mentality. I just love it. The world awake again. Toyota had taken on the Americans in the 70’s and 80’s, then the Germans in 90’s and 00′, and now the Italians.

  • http://lexusenthusiast.com krew

    @JVX: Grab a picture of it if you can and I’ll post it up. :-)

  • http://lexusenthusiast.com krew

    @LEXUSBOY: Great to see you back around these parts, LEXUSBOY! :-)

  • WorldofLuxury

    The Lexus USA website had some necessary upgrades!

    There’s an “Inside Hybrid” link, but there’s now also “Inside F” and the more visible “The Pursuit Continues”. Also, homepage now focuses a lot on the F-lineup and the LFA; I think that’s what a lot of lexus.com visitors might want to see.

  • lapdrn

    COOL

  • http://youtube.com/icheckvtec LFAaddict

    Great to finally be back here :) Heck i’ll see the movie just for this in 3D. Imagine those champagne pieces flying at you…imagine the intense sound…and the first movie appearance? I’m pretty hopeful of an appearance in Transformers 3 or even the next Bond…or Hitman 2…or something with guns driving…mostly driving…8-)

  • RBJV

    Could you please explain the ads? I do not understand :P

  • http://lexusenthusiast.com krew

    RBJV wrote:Could you please explain the ads? I do not understand :P

    To really get what this commercial’s about, it’s important to watch this old LS commercial — basically, champagne glasses were used to advertise the smoothness of the very first Lexus, and this commercial is a homage to that.

  • http://lexusenthusiast.com krew

    LFAaddict wrote:Great to finally be back here :) Heck i’ll see the movie just for this in 3D. Imagine those champagne pieces flying at you…imagine the intense sound…and the first movie appearance? I’m pretty hopeful of an appearance in Transformers 3 or even the next Bond…or Hitman 2…or something with guns driving…mostly driving…8-)

    If James Bond drives the LFA, I will lose my mind.

  • LEXUSBOY

    krew wrote:@LEXUSBOY: Great to see you back around these parts, LEXUSBOY!

    :-) Thanks Krew! I’ve always been following the site as usual but honestly the disappointments of the HS, RX, CT & facelifted LSh have left me a bit cold & lazy(to post comments). I’ve become agonisingly nostalgic for the Lexus’ of old with an emphasis on luxury & clean, understated designs. Now I know how Porsche purists felt when they launched the Cayenne!
    Anyway I still hope to continue buying Lexus’ cars & keeping fingers crossed for the next LS & GS.
    PS: Very sorry for the delayed response as my inbox was backed up by 500 unread messages! :-D

  • http://lexusenthusiast.com krew

    @LEXUSBOY: I’ve been playing Gran Turismo 5 and buying every Lexus I can — it’s definitely made me nostalgic, that’s for sure. Nice to hear from you, either way. :-)