Toyota’s Audio Interview with Lexus USA GM Mark Templin

Lexus General Manager Mark Templin

Toyota’s Open Road blog has posted a short audio interview of Lexus General Manager Mark Templin & Toyota President Jim Lentz discussing the company’s low sales in June and what it means for the car maker:

Here’s an interesting excerpt from GM Templin on Lexus moving forward:

The good news is that we retained our position as the #1 selling luxury brand, so we feel like we’re doing a pretty good job in a really tough market of doing the best we can do to take care of customers and make profits. We’re also excited about the next couple of months, because all of a sudden, we’re going to enhance our incentive programs a little bit, and we’ll begin our summer sales event on July 25th, which always gives us a big boost during the month of August. And, I think we’ll make it through some tough times in the luxury industry, and we’re doing it in a way that’s going to support the growth of Lexus in 2009 and beyond.”

The #1 position in the US luxury car market is obviously a very important distinction, and one that Lexus is going to fight tooth and nail to maintain. As noted this weekend, Lexus currently has a 5,198 unit advantage over second-place BMW, so it’s still anyone’s guess just how 2008 is going to play out.


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