I have heard that Lexus knows how to take care of their customers (think: fancy buffets and massages while getting your car serviced at the dealership.) The car company brought these decadent sensibilities with them to the North American International Auto Show, with their Lexus Luxury Lounge.
While many car companies had displays catering to journalists’ needs, the most impressive of these had to be the Lexus Luxury Lounge. If other displays were like mini bars or coffee shops, Lexus offered the mini country club, smack in the middle of Cobo.
Seems as though Lexus went out of their way this year to make a serious impression, and judging by the various accounts, I’d say they were quite successful.