Future Taste of Lexus Events Cancelled

Beginning this year, Lexus USA will be replacing their annual Taste of Lexus travelling test drive events with a series of three separate tours, as they try to bring the focus back on the vehicles and not the event itself: “People were coming because we were giving three to four hours of entertainment value.” As …

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Kevin · March 20th, 2008

Lexus & Team One are looking for your Lexus photos

Team One, the company behind Lexus’ advertising in the US, recently contacted me about a great opportunity for Lexus owners to show off their cars. Right now, they’re looking for photos of you and your Lexus for an upcoming project, here are the details: The photo has to be of you with your Lexus, not …

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Kevin · February 18th, 2008

Automotive News Interviews Lexus Dealer Advisory Council Chairman

Automotive News has a great interview with Stefan Smith, chairman of the Lexus National Dealer Advisory Council, which gives a very open view at how the dealerships feel about the recent increase in recalls and what kind of vehicles they’d like to see next: What challenges do Lexus dealers face in the next year? We …

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Kevin · February 11th, 2008

The Lexus Luxury Lounge @ The Detroit Auto Show

Lexus’ presence at the Detroit Auto Show isn’t just limited to their impressive booth, there was also a Luxury Lounge, where harried reporters could take some time to relax. MLive reports: I have heard that Lexus knows how to take care of their customers (think: fancy buffets and massages while getting your car serviced at …

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Kevin · January 15th, 2008

Lexus Takes Potential IS-F Customers to the Track

Rather than the mass-media marketing campaign expected with the release of a new vehicle, the Lexus IS-F will be promoted in a different fashion — letting potential customers test drive the car on race tracks across the United States: Lexus will try and lure in buyers at the track, said Brian Bolain, Lexus’ national manager …

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Kevin · December 17th, 2007

Lexus Scores High with Customer Retention

Lexus has ranked second in JD Power’s 2007 Customer Retention Study, retaining 63% of its new car buyers. This was only topped by Toyota, Lexus’ parent company, with 64.6%. This doesn’t surprise me at all, reliability and customer service holds a lot of weight in the minds of most car buyers, and Lexus has excelled …

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Kevin · December 7th, 2007