BrandingOfficial EventsUSA

Future Taste of Lexus Events Cancelled

Beginning this year, Lexus USA will be replacing their annual Taste of Lexus travelling test drive events with a series of three separate tours, as they try to bring the focus back on the vehicles and not the event itself: “People were coming because we were giving three to four hours of entertainment value.” As …
AutoshowsBrandingUSA

The Lexus Luxury Lounge @ The Detroit Auto Show

Lexus’ presence at the Detroit Auto Show isn’t just limited to their impressive booth, there was also a Luxury Lounge, where harried reporters could take some time to relax. MLive reports: I have heard that Lexus knows how to take care of their customers (think: fancy buffets and massages while getting your car serviced at …
AwardsDealershipsUSA

Lexus Scores High with Customer Retention

Lexus has ranked second in JD Power’s 2007 Customer Retention Study, retaining 63% of its new car buyers. This was only topped by Toyota, Lexus’ parent company, with 64.6%. This doesn’t surprise me at all, reliability and customer service holds a lot of weight in the minds of most car buyers, and Lexus has excelled …