Lexus CT Dark Ride Wins FWA People’s Choice Award

After a month-long voting process, the CT 200h Dark Ride interactive movie has won the FWA’s coveted 2010 People’s Choice Award — a huge accomplishment considering the competition. Congratulations to Lexus and the media companies involved in the project, who I’m sure are very thankful to everyone that took the time to vote! [Source: FWA]
Kevin · January 14th, 2011

Lexus Dark Ride Up for Web Award

Good news for Lexus today — the Lexus CT 200h Dark Ride interactive film has been nominated as a finalist for the 2010 FWA People’s Choice Award. Earlier this year, the choose-your-own-adventure-style video was one of our first glimpses at the CT, you can try it out for yourself over at the Dark Side of …

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Kevin · December 16th, 2010

Lexus Dark Ride VIP Card Giveaway

As part of their Dark Ride campaign for the CT 200h, Lexus USA is issuing special VIP cards that bring some very exclusive benefits — including fast-track entry to clubs, free cocktails, & limited edition items. Here’s just a small sample of the perks: 20% off best available rates at notable boutique hotels such as …

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Kevin · June 10th, 2010

Lexus CT 200h Dark Ride Interactive Movie

The Lexus CT 200h Dark Ride interactive movie has launched today, and it’s super fun — before I give too much away, make sure to go and experience it for yourself: Here’s the trailer, just to jog your memory: You never know with this sort of thing, but the Dark Ride is total quality, with …

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Kevin · May 14th, 2010

Details of the Lexus CT 200h Dark Ride

A piece in the New York Times offers up details about the CT 200h Dark Ride film, produced by MDC Partners-owned firm Skinny, and its marketing philosophy: Suffice it to say the “Dark Ride” driving scenes are so crazy and intense that the trailer begins with a disclaimer that it is “based on fantasy, not …

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Kevin · April 1st, 2010

Lexus CT 200h Dark Ride Trailer

In early March, Lexus USA teased the CT 200h launch announcement with a promised Dark Ride, an “upcoming movie experience that allows you to virtually drive the all-new CT 200h”, and now here’s a new trailer: There’s also a new dedicated mini-site,  the Darker Side of Green, which teases, “Be the navigator. Bring the CT …

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Kevin · March 30th, 2010