competitor

Lexus Not Planning to Compete with BMW 5-Series GT

Thankfully, Lexus will not be “answering the question that nobody asked”—according to Edmunds’ Auto Observer, the company has no plans to compete with the BMW 5-series GT: Despite readying the launch of the CT 200h, an all-new compact hybrid that also happens to be a hatchback, the brand that has most directly challenged the traditional …

Kevin · April 14th, 2010

Lexus CT 200h Targets Audi A3 Rival

More information about the Lexus CT 200h has emerged from its Geneva debut—according to Car Dealer Magazine and Just Auto, Lexus surveyed customers across Europe, including drivers in Germany, France and Italy, and the Audi A3 emerged as the benchmark, with Europeans preferring it over the BMW 1-series. Considering this, the CT 200h was designed …

Kevin · March 11th, 2010

Classic Top Gear 1990: Lexus LS 400 vs. Mercedes 420SE vs. Jaguar 4.0 vs. BMW 735i

Every once and a while, a classic Lexus LS 400 clip will show up on Youtube, showing the car up against its competitors, and it always amazes me just how throughly Lexus thought out their first model. Here we have a 1990 video clip from Top Gear, putting the LS 400 up against the Mercedes …

Kevin · March 18th, 2008

Motor Trend Comparison: Lexus IS-F vs. BMW M3 vs. Mercedes C63

The Lexus IS-F comparison tests keep pouring in, this time from Motor Trend, who pits the new super-sedan against its primary competitors, the BMW M3 and the Mercedes C63. Here’s some selected highlights: Steering feedback and response are everything in a car like this…The C63’s turn-in is crisp, with plenty of honest feedback and a …

Kevin · March 14th, 2008

Best Motoring: Lexus IS-F vs. BMW M3 vs. Nissan Fairlady Z vs. Honda S2000

When I found out about this Best Motoring video pitting the Lexus IS-F against the BMW M3, Nissan Z, and the Honda S2000, I didn’t expect to see a repeat of yesterday’s video result, with the IS-F blowing the doors off the other cars. Too bad the video plays like a poorly staged mock race: …

Kevin · March 10th, 2008

Fifth Gear’s Tom Ford on the Lexus IS-F

From one Fifth Gear presenter to the next, this time we have Tom Ford raving about the Lexus IS-F, by way of Top Gear Magazine: The Merc C63 is properly mental. The RS4 (I know it’s out of production), is a brilliant, brilliant thing. The BMW M3 brings together so much tech and knowledge that …

Kevin · March 5th, 2008

2008 Lexus IS-F Pricing Announced

After months of speculation, Lexus has released pricing for the IS-F, and it’s hard to find any fault with the totals. The base IS-F will carry a $56,000 USD price tag, which undercuts competitors significantly. The following amenities will be standard: Heated, leather-trimmed 10-way power front sport seats Dual-zone automatic climate control, a pollen filter …

Kevin · January 11th, 2008

Video Comparison of the Lexus IS-F, BMW M3 & Audi RS4

Coming from an automotive marketing company that counts Lexus as a client, this AMCI video comparing the IS-F with the BMW M3 and Audi RS4 does seem more than a little bias, but that doesn’t stop it from being a great watch: To be fair, test driver Dave Sherman doesn’t proclaim the IS-F the king, …

Kevin · November 9th, 2007

The Official Lexus IS-F Numbers

It’s official, the Lexus IS-F was announced in Japan today at the Fuji Speedway, here are the details: The V8 5-litre engine will have 417hp and produce 373 ft-lb of torque. The Is-F will be available in Japan on December 25th, and will retail for ¥7,660,000 ($65,742 USD). The Japanese version will be limited to …

Kevin · October 4th, 2007

Comparison: 2008 Lexus RX 350 vs. 2007 Hyundai Veracruz Limited AWD

It should be common knowledge that the Lexus RX 350 and the Hyundai Veracruz Limited are in different classes, bought by different people for different reasons, but that didn’t stop Motortrend from comparing the two vehicles in their latest issue. Let me save you the farce, the Veracruz is declared the winner of the two, …

Kevin · June 21st, 2007

Hyundai’s Azera vs. LS 460 Commercial

After the results of the Total Quality Index survey, I decided to do a little Hyundai Youtube surfing and found a recent Azera ad comparing it to the LS 460: My personal disdain of Kelsey Grammer notwithstanding, and the fact that there are far more differences than similarities between the Azera and the LS 460, …

Kevin · June 7th, 2007

Audi Attack

Audi has gone catty and released a commercial that claws at the Lexus LS460’s ability to park itself: Not content to be oh-so-subtle with the dig, the car even slides between a LS460 and an IS350. (Is this about the LS460 winning World Car of the Year over the Audi TT?)

Kevin · May 29th, 2007

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