behind-the-scenes

Behind-the-Scenes with the Lexus Project CT

Here’s a great video that shows just how Five Axis built the Lexus Project CT: That paint is amazing, the color shift is out of this world. Five Axis really put together something special.

Kevin · February 14th, 2011

Behind-the-Scenes of the Lexus LFA Commercial

Here’s a behind-the-scenes look at the making of the recent Lexus LFA commercial: A pretty amazing setup, all round — bringing in a renowned physicist to help determine the necessary frequency, having Scott Pruett there to pilot the LFA, it’s all very sophisticated. There have been some questions about the meaning behind the commercial — …

Kevin · June 6th, 2010

Behind-the-Scenes of Lexus ES 350 Slice Commercial

Speaking of “behind-the-scenes” and Lexus ES commercials—here’s a real backstage pass to the work that went into creating one of my favorite Lexus commercials. First, the commercial (in poor quality): Next, here’s the process of creating a real “sliced” ES 350: The lengths that (Lexus USA advertising agency) Team One goes through to get these …

Kevin · November 12th, 2009

The Lexus LF-Ch Design Story

Also out today is a video from Toyota’s Calty Design Research on the design of the Lexus LF-Ch: Nice to see the people behind the designs, even if the video plays like an automotive design school advertisement. (A funny thought: even though the LF-Ch has taken a back seat to the LFA in recent days, …

Kevin · November 10th, 2009

More on the New Lexus RX Pop-Up Book Commercial

Creativity Online has posted up an interview with the art director and copywriter of the Lexus RX Pop-Up Book commercial that I featured yesterday, which explains exactly how the advert was made: What was the ratio of real footage versus VFX [Video Effects]? DH [Dave Horton, Copywriter]: It was really important to keep everything looking …

Kevin · October 18th, 2007

Lexus RX Commercial: Pop-Up Book

I’ve been waiting to see this RX commercial ever since I was sent some behind-the-scenes photos of the filming, and the final cut doesn’t disappoint: It’s hard to imagine the amount of planning necessary to pull off something like this, which doesn’t seem to use any digital effects at all. I’m surprised by the factory …

Kevin · October 17th, 2007

Behind-The-Scenes of a New Lexus RX Commercial

Yesterday, I received an anonymous email containing photos from the production of a new RX commercial being filmed in Los Angeles, with the following information: The commercial filmed in Los Angeles in August and will feature the giant pages of a pop-up book being operated by actors playing stage hands. I believe the ad is …

Kevin · September 20th, 2007

New US Tennis Open Commercial with Andy Roddick: The Big Backup

There’s a new IS commercial airing as part of Lexus’ US Tennis Open Sponsorship, featuring Andy Roddick chasing a tennis ball through New York streets: There’s a few interesting things about this commercial, one of which is a major disappointment. As you may know, Lexus is also sponsoring a US Tennis Virtual Open during the …

Kevin · August 31st, 2007

The Lexus & The Rain Rig

Flickr user gcbp_television has given us an insider’s view to the making of a Lexus GS450h commercial: The apparatus on top of the GS450h is called a “Rain Rig”, and it simulates a downpour from inside the vehicle. Here are some more details provided by the photographer: The rain rig was on the car for …

Kevin · June 4th, 2007

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