F SPORTLexus LFAVideos

Behind-the-Scenes of the Lexus LFA Commercial

Here’s a behind-the-scenes look at the making of the recent Lexus LFA commercial: A pretty amazing setup, all round — bringing in a renowned physicist to help determine the necessary frequency, having Scott Pruett there to pilot the LFA, it’s all very sophisticated. There have been some questions about the meaning behind the commercial — …
CommercialsLexusLexus ESLexus ES: Fifth GenerationUSAVideos

Behind-the-Scenes of Lexus ES 350 Slice Commercial

Speaking of “behind-the-scenes” and Lexus ES commercials—here’s a real backstage pass to the work that went into creating one of my favorite Lexus commercials. First, the commercial (in poor quality): Next, here’s the process of creating a real “sliced” ES 350: The lengths that (Lexus USA advertising agency) Team One goes through to get these …
AutoshowsConceptsHybridsVideos

The Lexus LF-Ch Design Story

Also out today is a video from Toyota’s Calty Design Research on the design of the Lexus LF-Ch: Nice to see the people behind the designs, even if the video plays like an automotive design school advertisement. (A funny thought: even though the LF-Ch has taken a back seat to the LFA in recent days, …
2nd GenerationAdvertisingCommercialsLexus RXLexus RX: Third Generation

More on the New Lexus RX Pop-Up Book Commercial

Creativity Online has posted up an interview with the art director and copywriter of the Lexus RX Pop-Up Book commercial that I featured yesterday, which explains exactly how the advert was made: What was the ratio of real footage versus VFX [Video Effects]? DH [Dave Horton, Copywriter]: It was really important to keep everything looking …