A Set of Long & Quiet Lexus IS-F Videos

I’ve yet to find out the source of these Lexus IS-F videos, or even to really grasp their purpose, but a Youtube user has posted up a set of the long and quiet clips, which almost simulates what the car would be like to drive: City Driving Mountain Driving
Kevin · February 12th, 2008

Automotive News Interviews Lexus Dealer Advisory Council Chairman

Automotive News has a great interview with Stefan Smith, chairman of the Lexus National Dealer Advisory Council, which gives a very open view at how the dealerships feel about the recent increase in recalls and what kind of vehicles they’d like to see next: What challenges do Lexus dealers face in the next year? We …

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Kevin · February 11th, 2008

The Passionate Pursuit Version 2.0 Coming

Before launching this site in June 2007, I made up a list of rules that I wanted to follow, and the very first thing I wrote down was “Leave the site design alone for six months.” As a professional web designer, I have a tendency to tweak sites obsessively, but in this case I wanted …

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Kevin · February 9th, 2008

New Lexus Power of H Commercial

The new Lexus Power of H commercial debuted yesterday, and today has surfaced on Youtube: After reading the synopsis released a couple days ago, I wasn’t sure how the commercial was going to pan out, but the idea is fairly strong and well executed. Most important is that Lexus has moved away from touting the …

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Kevin · February 8th, 2008

Lexus January 2008 Sales Report

I was hoping to debut a cool graphing feature for Lexus sales data this month, but frustration and timing has finally gotten the best of me, so here’s the data in a plain old chart: 2008 2007 % Change IS250/350 3,262 3,395 -3.9 ES350 4,346 5,320 -18.3 GS350 1,270 1,368 -7.2 GS460/450h 210 183 14.8 …

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Kevin · February 7th, 2008

Pebble Beach Editions for the Lexus ES, RX and LS Models

Once solely reserved for the SC 430, Lexus announced today at the Chicago Auto Show that three more models will be available in the Pebble Beach Edition. It starts with the release of a PBE RX 350 in mid-February, followed by an ES 350 in March and a LS 600hL sometime in the fall. Here’s …

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Kevin · February 6th, 2008

New Lexus The Power of H Marketing Campaign

Focusing on the importance of the letter H, the new Lexus hybrid marketing campaign starts today. Here’s the synopsis, from Lexus’ press release: The multi-platform campaign, which debuts today, communicates Lexus’ hybrid leadership and highlights the significance of h on a Lexus vehicle—which distinguishes hybrid from non-hybrid vehicles and symbolizes Lexus’ commitment to alternative power …

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Kevin · February 5th, 2008

Lexus RAV4 on the way?

According to the Automotive News, Lexus’ on-again/off-again infatuation with a RAV4-based X3 competitor has swung to the positive side, this time with some actual verification from Jim Lentz: Jim Lentz, Toyota Motor Sales U.S.A. president, says a small Lexus SUV could be a response to the “urbanization” of Gen Y buyers and empty-nest boomers. Toyota’s …

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Kevin · February 4th, 2008