Hybrids (Still) Central to Lexus Strategy in Europe

For whatever reason, Business Week has become particularly concerned with how Lexus is doing in other parts of the world. First there was an article a couple weeks ago about the company’s sales in Japan (which I partially refuted), and now a new story has sprung up about how hybrid technology may be the key …

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Kevin · April 10th, 2008

Four Wheeler Magazine reviews the Lexus LX 570

Four Wheeler magazine recently tested the Lexus LX 570, and it’s an interesting read for anyone thinking about the LX as more than just a giant on-road cruiser: The really big news, however, can be found beneath the framerails, where an all-new independent A-arm front/four-link rear suspension system utilizes Lexus-exclusive computer-managed hydraulics to lift and …

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Kevin · April 9th, 2008

Lexus & Fairmont Hotels create Hybrid Living Suites

Lexus and Fairmont Hotels & Resorts have teamed up to create eco-friendly hotel suites in two of Fairmont’s luxury hotels: Fairmont Hotels & Resorts and Lexus are partnering to unveil two “Lexus Hybrid Living Suites” geared for eco-conscious visitors,  with the first to launch at The Fairmont San Francisco, followed by The Fairmont Washington, D.C. …

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Kevin · April 9th, 2008

Japanese Commercial for Lexus GS Passionate Black Edition

I have a great love for the Japanese Lexus GS with the Passionate Black interior, so I was excited to discover its commercial on Youtube today. Too bad it’s just recycled footage from a previous advert: This is a stark reminder of the cultural differences between Japan and North America, no way this commercial would …

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Kevin · April 9th, 2008

Lexus LS 600hL is the UK Chauffeur Car of the Year

The Lexus LS 600hL has been named the UK Chauffeur Car of the Year by The Chauffeur Magazine (no, really): Key factors behind the judges’ decision included the Lexus hybrid system which allowed for lower emission and competitive fuel economy, build quality, and the reclining and massaging rear seats which can adapt for shiatsu back …

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Kevin · April 8th, 2008

Lexus Australia Dealerships to grow 50%  by 2012

When John Roca, the chief executive of Lexus Australia, isn’t leaking the future plans of his employer, he’s busy planning the expansion of Australia’s dealer network by more than 50%: Lexus Australia has announced plans to grow its current 22-strong dealer network by more than 50% by 2012. Dealers will commit A$230m towards new and …

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Kevin · April 8th, 2008

Lexus LS 460 Commercial: The Life of a US Open Tennis Ball

I remember hearing about it last year, but this is the first time I’ve seen this Lexus commercial detailing the life of a US Open tennis ball after its day in the spotlight: Quirky and cute, it’s a neat take on the standard sponsorship advertisement, and makes you think, what really does happen to all …

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Kevin · April 8th, 2008