Video: Lexus IS-F vs Last-Generation BMW M3 (among others)

If you remember the Lexus IS-F vs Audi RS4 video that was posted online last week, this new video is from the same people, and it’s similar in results and sketchiness: Watching the IS-F demolish a host of older cars doesn’t really do much for me, and I don’t think there was a single fair …

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Kevin · March 24th, 2008

Lexus ES Commercial: Touch

I noticed earlier this week that Lexus was featuring the ES 350 heavily on their US site, and it seems to have extended to TV as well:
Kevin · March 21st, 2008

Lexus Still Struggling in Japan

BusinessWeek has a story in this week’s magazine about the issues Lexus is having establishing the brand in Japan: Although Lexus hit American showrooms 19 years ago and has been the top-selling luxury nameplate in the U.S. since 2000, it didn’t arrive in Japan until 2005. By that time German brands dominated the high end, …

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Kevin · March 21st, 2008

Future Taste of Lexus Events Cancelled

Beginning this year, Lexus USA will be replacing their annual Taste of Lexus travelling test drive events with a series of three separate tours, as they try to bring the focus back on the vehicles and not the event itself: “People were coming because we were giving three to four hours of entertainment value.” As …

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Kevin · March 20th, 2008

New Job Design Lexus LS Body Kit

Job Design, a Japan tuning firm specializing in Lexus & Toyota modifications, has released a new body kit for the Lexus LS, consisting of front wheel vents, a super-dropped suspension and new front & rear bumpers. {embed=“site/gallery” gallery_id=“1133”} I think it’s only natural, in light of the LS’ rather somber and elegant design, that body …

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Kevin · March 18th, 2008

Hybrid is Lexus brand defining technology in Britain

There’s all sorts of interesting information in this BBC article about Sainsbury’s chief executive Justin King trading in his Maserati Quattroporte for a Lexus LS 600hL, particularly when it comes to the state of Lexus in the UK: Lexus has gone from strength to strength with its hybrid-powered luxury. In the current atmosphere, its new …

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Kevin · March 17th, 2008

Timo Glock Driving the Lexus IS-F

Timo Glock, Toyota’s latest F1 driver, was filmed taking the Lexus IS-F out for a racetrack spin, and I’m not all that sure how comfortable he looks: Now that’s one serious driver, I would have liked to see him compete in the Best Motoring comparison. The result might have been quite different.
Kevin · March 17th, 2008