Lexus LF-A Racing Prototype confirmed for 24 Hour Nürburgring Race

The Lexus LF-A Racing prototype has been confirmed as an entrant into the the Nurburgring 24 hour endurance challenge next month. The race, officially called the 36th ADAC Zurich 24h Race 2008, will take place in Germany on May 23-24. Although it seems contrary to the idea of racing, Toyota also announced that they would …

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Kevin · April 21st, 2008

Lexus SC’s Gone Wild Video

A group of dedicated first-gen Lexus SC owners from Club Lexus have put together an extraordinary video tribute to their cars, complete with synchronized routines and even a touch of humor: Great job by everyone involved, it’s definitely “the passionate pursuit” in full effect.
Kevin · April 20th, 2008

Lexus Lifestyle Marketing

Autoweek has a story about Lexus’ latest grassroots marketing campaign, and it’s much more than teaming up with the Fairmont Hotel chain to create the “hybrid-living suites”: For a more routine hotel stay, Lexus owners at 13 other boutique hotels receive $100 vouchers for dining and spa services. Those hotels also will offer no-charge access …

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Kevin · April 17th, 2008

Lexus IS-F TV Commercial

Though the Lexus IS-F’s national advertising campaign is limited strictly to movie theaters, dealers were also given a commercial made up of three of the 15-second ads. Here’s one for Lexus Stevens Creek, located in San Jose: They work really well sewn together like this, the end result is very impressive.
Kevin · April 17th, 2008

Race-Ready Lexus LF-A spotted near Nürburgring!

The Lexus LF-A is certainly causing a stir with its return to Nürburgring, as spy photographers were treated to a special surprise today with the appearance of the prototype supercar decked out in a full assortment of racing trim. Here’s a breakdown: Super-large fixed rear wing Redesigned front bumper with stacked side plates and a …

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Kevin · April 16th, 2008

Does the Nissan GTR have anything to do with the Lexus LF-A delay?

Looks like whatever the problem was yesterday has been solved, because the Lexus LF-A was seen moving on its own power today, no doubt prepping for its time on Nürburgring. With that in mind, Motor Trend seems to think the real reason the LF-A has been absent from the ‘ring for so long is that …

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Kevin · April 15th, 2008