Lexus Lifestyle Marketing

Autoweek has a story about Lexus’ latest grassroots marketing campaign, and it’s much more than teaming up with the Fairmont Hotel chain to create the “hybrid-living suites”: For a more routine hotel stay, Lexus owners at 13 other boutique hotels receive $100 vouchers for dining and spa services. Those hotels also will offer no-charge access …
Kevin · April 17th, 2008

Lexus IS-F TV Commercial

Though the Lexus IS-F’s national advertising campaign is limited strictly to movie theaters, dealers were also given a commercial made up of three of the 15-second ads. Here’s one for Lexus Stevens Creek, located in San Jose: They work really well sewn together like this, the end result is very impressive.
Kevin · April 17th, 2008

Race-Ready Lexus LF-A spotted near Nürburgring!

The Lexus LF-A is certainly causing a stir with its return to Nürburgring, as spy photographers were treated to a special surprise today with the appearance of the prototype supercar decked out in a full assortment of racing trim. Here’s a breakdown: Super-large fixed rear wing Redesigned front bumper with stacked side plates and a …
Kevin · April 16th, 2008

Does the Nissan GTR have anything to do with the Lexus LF-A delay?

Looks like whatever the problem was yesterday has been solved, because the Lexus LF-A was seen moving on its own power today, no doubt prepping for its time on Nürburgring. With that in mind, Motor Trend seems to think the real reason the LF-A has been absent from the ‘ring for so long is that …
Kevin · April 15th, 2008

Autoweek Comparison: Lexus IS-F vs. Nissan GTR

I’ve been waiting for a magazine to compare the Lexus IS-F and the Nissan GTR for a while now, and Autoweek has done just that, though it’s a much friendlier affair than the usual head-to-head: The GT-R is the faster car, but it is not necessarily better to drive. With the cars hot-shoed back-to-back, the …
Kevin · April 15th, 2008

New Lexus LF-A Spy Shots

The good news: Two new Lexus LF-A prototypes were just spotted at Nürburgring, which could quite possibly mean that the rumored development problems may finally be solved. The bad news: The LF-A had to be pushed into the garage, which could quite possibly mean that the rumored development problems may still be causing trouble. You …
Kevin · April 15th, 2008

Hennessey to Tune Lexus IS-F

Best known for for their insanely souped-up Dodge Vipers, Hennessey Performance Engineering will be turning their attention on the Lexus IS-F: In an interview with Inside Line, John Hennessey dropped some broad hints as to his next project: “We have a new IS-F coming in next week. Our plan with that car is to test …
Kevin · April 15th, 2008