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Lexus GS 450h Commercial from Japan

Let’s start off the week with this GS 450h commercial from Lexus Japan, brimming with the positive message “ON and GO!”: One thing I noticed is the alternative markings for the kW energy gauge: Japanese Energy Gauge North American Energy Gauge While the North American version is much more exact, the Japanese gauge gives more …

Kevin · April 27th, 2009

Crystallized Wind LFA @ Milan Design Week

Here’s a new image of the acrylic Lexus LFA, or Crystallized Wind, currently on display during Milan’s Design Week: Still impressed by the very idea of this transparent art piece, and would love to see it in person. For a couple more quick glimpses of the model, and a full Japanese interview with designer Sou …

Kevin · April 24th, 2009

Akio Toyoda Will Drive Lexus LFA in Nürburgring 24h Race

Akio Toyoda, incoming president of Toyota and grandson of the company’s founder, has been confirmed as one of the drivers in the upcoming 24h Nürburgring race: The grandson of Toyota founder Kiichiro Toyoda is one of four drivers on a Toyota team entering the May 21-24 Nurburgring 24-hour endurance race in Germany, company spokesman Paul …

Kevin · April 24th, 2009

Lexus USA Announces RX 450h, IS 250C & IS 350C Pricing

The US pricing for the Lexus RX 450h, IS 250C & IS 350C was announced today, let’s break it down: The starting price for the Lexus 450h FWD is $41,660, which amounts to $420 less than the outgoing first-generation hybrid. The AWD version of the 450h will have a MSRP of $43,250, $230 less than …

Kevin · April 23rd, 2009

Welcome Lexus Pursuit Visitors!

I would like to extend a welcome to everyone visiting the site by way of Lexus USA’s monthly Lexus Pursuit newsletter. Thank you for visiting! There’s plenty of news stories making the rounds right now, here’s a selection of articles you might find interesting: Is this the 2010 Lexus ES? Production-Ready Lexus LFA rumored to …

Kevin · April 23rd, 2009

Lexus IS 250C Promotional Video

From Lexus Japan comes this new promotional video for the IS 250C: I know that the IS 250c is essentially killing two birds with one stone, as Lexus gets a new coupe and a new convertible in the lineup, but there’s some angles in this video that make me wish a coupe-only version was available. …

Kevin · April 23rd, 2009

Mine Magazine Launches

The New York Times has a good summary of the launch of Mine Magazine, the customized, print-on-demand venture put together by Time Warner & Lexus: Subscribers pick five of eight magazines, like Food & Wine or Sports Illustrated, and articles from those magazines appear in their custom magazines. Readers receive several issues with an article …

Kevin · April 22nd, 2009

Lexus Australia’s Unique RX Accessories

Just like the last generation, Lexus Australia is offering some unique accessories for the 2010 RX, including a bunch of roof racks, a nudge bar, side steps, mud flaps and some wild 19” wheels. Here are some closeups: Really, it’s almost comical to see an RX done up in this fashion, but some of these …

Kevin · April 22nd, 2009

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