Details of the Lexus CT 200h Dark Ride

A piece in the New York Times offers up details about the CT 200h Dark Ride film, produced by MDC Partners-owned firm Skinny, and its marketing philosophy: Suffice it to say the “Dark Ride” driving scenes are so crazy and intense that the trailer begins with a disclaimer that it is “based on fantasy, not …

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Kevin · April 1st, 2010

Next Generation Lexus LS Rendering

By way of the Autoten blog, here’s a new Lexus LS rendering from Mag-X: Even though it’s far too small and understated to be the next LS, there’s something about these stylized line drawings that I just love, and I couldn’t resist posting it. (For what it’s worth, according to the rendering blurbs, the next-generation …

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Kevin · March 31st, 2010

Lexus Climate Change Debate Recap

Yesterday, the Lexus-sponsored Darker Side of Green debate was held at the Skylight West in New York City, just as the press preview for the New York Auto Show was beginning.  Numerous celebrities were in attendance, including Kevin Bacon, Kyra Sedgwick, Maggie Gyllenhaal, Zach Braff, Tyson Beckord, and Emmy Rossum, along with other interested New …

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Kevin · March 31st, 2010

Lexus Hybrid Braking Safety Video

In response to media stories of vehicle acceleration, Lexus has released this video clarifying the stopping procedure for hybrid models: From this video, it is made clear that: 1) All Lexus hybrids have a brake override system, which cuts power to the engine when the accelerator and brake pedals are simultaneously pressed. 2) Lexus vehicles …

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Kevin · March 31st, 2010

Lexus CT 200h Color Options

The Lexus CT 200h color options have been revealed today as part of the hatchback’s new mini-site—first off, here are the exterior colors: There are seven exterior colors in total: Starfire Pearl, Obsidian, Daybreak Yellow Mica, Smoky Granite Mica, Brown Spice Mica, Tungsten Pearl, & Matador Red Mica. Then there are the interior colors: The …

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Kevin · March 30th, 2010

Lexus CT 200h Dark Ride Trailer

In early March, Lexus USA teased the CT 200h launch announcement with a promised Dark Ride, an “upcoming movie experience that allows you to virtually drive the all-new CT 200h”, and now here’s a new trailer: There’s also a new dedicated mini-site,  the Darker Side of Green, which teases, “Be the navigator. Bring the CT …

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Kevin · March 30th, 2010

Red Lexus LFA Spotted

At long last, the production Lexus LFA has been spotted in something other than black or white: Some screenshots, because I can’t resist:
Kevin · March 29th, 2010

Lexus Wins KBB Brand Awards for Interior Design and Comfort

Kelley Blue Book has announced the results of its third annual Brand Image Awards, which are based on consumer perception data from 12,000+ KBB survey participants, and Lexus came away with twin victories for Best Comfort Brand and Best Interior Design Brand. Here’s how KBB described these awards: Best Comfort Brand: Lexus Known from the …

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Kevin · March 29th, 2010