Lexus February 2010 Sales Report

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USA

The February sales numbers for Lexus USA are in:

February Year to Date
2010 2009 % CHG 2010 2009 % CHG
ES 2,349 2,575 -8.8 5,272 5,546 -1.0
HS 712 0 N/A 1,959 0 N/A
LS 799 700 14.1 1,891 1,604 22.8
SC 27 76 -64.5 51 149 -64.3
GS 488 595 -18.0 1,017 1,493 -29.0
IS 1,991 2,147 -7.3 4,194 4,547 -3.9
Total Cars 6,366 6,093 4.5 14,384 13,339 12.3
LX 254 281 -9.6 536 609 -8.3
GX 1,473 516 185.5 3,002 1,144 173.3
RX 5,694 6,218 -8.4 11,382 12,738 -6.9
Total Trucks 7,421 7,015 5.8 14,920 14,491 7.3
Total Sales 13,787 13,108 5.2 29,304 27,830 9.7

Lexus outperformed analyst forecasts for the US market in February, posting a 5.2% overall sales increase despite persistent media coverage of the recalls involving its parent company, Toyota (which itself posted a 10.3% decrease in sales).  Some reports had forecast a double-digit drop in Lexus sales, but this turned out not to be the case.  Sales increases were led by the newly released GX 460, up 185.5%; the refreshed LS line also saw a 14.1% sales jump.

There were single-digit declines for the ES, IS, RX, and LX lines, while the GS sedans and the outgoing SC 430 exhibited the biggest sales drops. With the more expensive LS line outselling the GS, Lexus is likely looking forward to the next generation replacement for its midsize sport sedan. Approximately 360 units separated sales of the ES and IS lines, showing the entry sport model’s strength as it approaches the success of Lexus’ longtime sedan best-seller.

Canada

Lexus Canada also enjoyed its best February ever with 902 units sold, up 26.2% from last year.  The best-selling RX 350 accounted for 412 units, up 49.3% from last year.  Lexus has seen significant growth in Canada, with year-on-year sales increases through the past decade; 2010 looks to be continuing that trend.

[Source: PR Newswire, USA & Canada]