Lexus CT 200h Darkcasting Episode 1

The first episode of the Lexus CT 200h Darkcasting talkshow hosted by Whitney Cummings is up, and it’s a tour around New York with DJ Harley Viera-Newton, author Baratunde Thurston, and chef Carlo Mirarchi: Besides repeated usage of the backup camera, the CT 200h plays a supporting role in the videos, and according to an …

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Kevin · November 8th, 2010

Lexus RX Commercial: Photocopier

The Lexus RX goes on the offensive in this new commercial: Bringing competitors into the mix is something that we saw last month in the IS & ES commercials, and it signals a new, more aggressive direction in Lexus advertising. Cool concept, too.
Kevin · November 8th, 2010

Red Lexus LFA in Toyota City

Last month, the red Lexus LFA made an appearance in Toyota City, Japan — here’s a couple videos from the event: No matter how many videos I watch of this red Lexus LFA, it’s never enough — absolutely breathtaking. [Via: Club Lexus]
Kevin · November 5th, 2010

Car & Driver Comparison: Lexus LFA vs. Ferrari 599 HGTE

As proof that anything can happen once, Car & Driver has declared a Lexus the winner in a comparison — even more shocking, it was the LFA against the Ferrari 599 HGTE: The Ferrari is beautifully made and trimmed, but it isn’t quite as special inside as the LFA. The Lexus feels more athletic than …

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Kevin · November 5th, 2010

Video Tribute to Hiromu Naruse

Lexus has published a touching video tribute to Toyota Chief Test Driver, Hiromu Naruse: The very core of Toyota’s sporting hertiage, Naruse-san will be deeply missed by the company and all of its fans. May he rest in peace.
Kevin · November 4th, 2010

Lexus October 2010 Sales Report

USA A little late to the party, but here are the Lexus USA sales figures for October 2010: MONTH Year to Date (*DSR) 2010 2009 % CHG* 2010 2009 % CHG* ES 5,153 4,413 21.1 39,113 37,844 4.2 HS 792 1,527 -46.2 8,754 3,312 166.4 LS 1,202 804 55.0 9,489 8,192 16.7 SC 15 41 …

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Kevin · November 4th, 2010

More Lexus SEMA Photos

After two intense days at SEMA and a poorly thought-out red-eye flight, I’m now back at home safe & sound — there’s been plenty of Lexus news released over the last few days that I’ll be working through, but first I want to point you towards some photos I took at SEMA for Lexus Magazine …

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Kevin · November 4th, 2010

SEMA: Day 1 Photos

Perhaps I should have expected it, but SEMA has turned out to be a whirlwind of activity, with little time to do much but take photos and move along to the next exhibit. First off, the LFA was unveiled at the CEC booth yesterday with two different wheel styles: The passenger-side ten-spoke alloys were a …

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Kevin · November 3rd, 2010