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As we’re talked through the new innovations by GR’s chief engineer, it’s clear that there is a burning sense of pride that the whole Toyota team has in Yaris GR. There’s always been a fastidiousness and refined efficiency deeply engrained within Japanese culture and both of these are put on startling display in the Yaris GR. This is the start of something big. The GR motif is set to beckon in a whole new age for Toyota. A move that is sure to reposition the brand in the mind of motorists. From here on in, any car dubbed a GR is a destined to be a performance vehicle.
The Yaris GR is just the beginning. A roaring, screaming, bat out of hell beginning.