- Reaction score
http://m.wsj.net/video/20161214/121416toyota1/121416toyota1_v2_ec664k.mp4article said:In the latest push by Toyota President Akio Toyoda to change the conservative image of his company’s vehicles, the auto maker hopes the C-HR will succeed where Toyota’s other radical vehicle designs have failed. Crossover SUV customers care more about how a vehicle looks than Prius customers, Mr. Koba said.
Mr. Koba said he had regular fights with other Toyota engineers, who questioned whether the C-HR reflected what people expect from a Toyota car.
“Some customers might feel the same way,” Mr. Koba said of a car designed to attract customers from Toyota’s flashier competitors. “We are looking for customers who dislike Toyota cars. We want to turn their heads,” he said.
Interesting.......they said in the video that American-market Prius sales are down 19% for the year (Steve, I think you and I were correct on the new Prius's styling LOL). Although that does not necessarily guarantee that the C-HR will be a poor seller, especially in these days of mass SUV popularity, I think the fact that its anti-Toyota styling and lack of AWD will work against it.