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Completely different dynamic you're talking about here. This is more than just a image difference that you're talking about with Acura and Honda. This is a legendary racing team who have always achieved the upper echelons of excellence in their engineering and participation in racing. Their blood, sweat, and tears spent developing, racing and doing everything for their WEC program, and this project has ZERO fingerprints on it that belonged to Lexus, hence why this must be a Toyota badged hypercar through and through.If Toyota is ever going to take the idea of Lexus as a higher-end brand seriously than cars like this must be badged as Lexus. Period. One of the few things Honda/Acura does right is that the NSX is always an Acura in territories where the brand exists.
The LFA had a lot of Toyota input too, but literally the majority of development was all Lexus, and they extrapolated ALL of the knowledge that came from Toyota's Formula One program. It rightfully deserved to be a Lexus because a lot of the project was their work (and like I mentioned before, Toyota had a part too, especially the fact that the Formula One team was in fact Toyota, but Lexus is Toyota's luxury arm so all is well here) that was put in to this. Also considering every single bit of work that these amazing engineers, designers, leaders and the entire team put in as a whole in the LFA project for an entire decade or so, and looking at the story of how the LFA project came to be, just made that car just that much more special and legendary in its entirety. This was something that if it wasn't a Lexus, it would feel wrong. It just had to be a Lexus.
This monster is a different story though. It's a Toyota project through and through. I hope Lexus actually fulfills their promise and actually build an amazing car like the LFA every several years. I am anticipating for another one.