even loyalists like myself can only hang on so much to LONG generations of existing Lexus cars when the competition is offering so much more, more quickly.
My family has one Lexus ('19 RX350) but I have never owned one. Based on my short experience with the brand and the RX350, I'd love to buy a Lexus for sure. Lexus would also love to get me in as a customer for life.
But I can't buy something that doesn't exist, namely a mid-range AWD sedan that competes against the C43, S4, and 340i, not to mention the G70, CT5-V, Q50 and TLX Type-S. Loyalists like yourself move on when the line up is left to stagnate, and potential newcomers to the brand are not given anything enticing enough to pull them in.
New fascias, sleeker styling and marketing don't work on potential new buyers like myself. I look at the powertrain first and it's still the same engine (more or less) from 2006, same ancient 6 speed (AWD), same 6 second 0 - 60 (mph). I like the reliability, the fact that it's made in Japan, the build quality and the looks, not to mention the badge prestige. But that's not enough to get me to buy one brand new.
So I'm hoping that Lexus will do good on the 4IS and not half-ass it just because SUVs/CUVs are ruling the top spot in the sales chart, which would be inexcusable.