CIF
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Gecko, some good points. While I'm personally not in the market for any sedan at all, I just strongly believe it would have been nice for the LS to have had a competitive counter to Benz features like Magic Body Control and Crosswind Stabilization. Do these matter to the average buyer? Maybe, maybe not. However I will strongly argue the prestige luxury sedan segment is not filled with average buyers. I think by its very nature, this market is filled with extraordinary buyers. Also by its very nature, this market isn't simply about "need to have" features. Much of the market is about "want to have" and "nice to have" features.
Personally though, if I was in the market for a prestige product like an LS or LX, then features with the functionality of Magic Body Control and Crosswind Stabilization would definitely be things I would want to have. Personally I would want these features far more than all the autonomous nanny systems that all automakers are shoving into their vehicles.
That's fair, and again I totally understand that. I'm still waiting though for a response from Lexus regarding "unheard of" targets set for the 5LS. The fabric pleating, kiriko glass, and art wood I don't feel are adequate enough answers for "unheard of" targets. So far, that's been a bold and nebulous claim. I don't have a problem with the claim; I have a problem with lack of answers and information for that claim. If Lexus doesn't plan to substantively answer that claim in any form, be it press release, video, stories, etc. I would suggest then that they remove it from their press release .
Personally though, if I was in the market for a prestige product like an LS or LX, then features with the functionality of Magic Body Control and Crosswind Stabilization would definitely be things I would want to have. Personally I would want these features far more than all the autonomous nanny systems that all automakers are shoving into their vehicles.
I don't believe that a massive press release is the proper way to tell these stories any more. Instead, we're going to keep seeing smaller articles that highlight specific elements of the LS -- here are three examples:
http://newsroom.lexus.eu/2018-lexus...ip-stories-chapter-1-origami-fabric-pleating/
http://newsroom.lexus.eu/2018-lexus-ls-takumi-craftsmanship-stories-chapter-2-kiriko-glasswork/
http://newsroom.lexus.eu/2018-lexus-ls-takumi-craftsmanship-stories-chapter-3-art-wood/
All three of these "Takumi Craftsmanship Stories" have the kind of detail you're looking for.
That's fair, and again I totally understand that. I'm still waiting though for a response from Lexus regarding "unheard of" targets set for the 5LS. The fabric pleating, kiriko glass, and art wood I don't feel are adequate enough answers for "unheard of" targets. So far, that's been a bold and nebulous claim. I don't have a problem with the claim; I have a problem with lack of answers and information for that claim. If Lexus doesn't plan to substantively answer that claim in any form, be it press release, video, stories, etc. I would suggest then that they remove it from their press release .