I meant that LS A8 7-Series are more aggressive and better looking. I don't know about US but in Europe (EU) MB is not sexy.
I would say that in USA:
- A8 is primarily bought by people who want to be "under the radar," so not much caché for the layperson.
- 7er is also kind of a has-been car... I feel like it's primarily purchased by people who are just moving up through the BMW lineup, or people who have just "always had a 7 series."
- Panamera is badass and definitely has a solid following and lust factor.
- Model S - generally bought by techies and early adopters.
- LS - historically an older customer, and I don't have any real first hand experience with the LS 500 to provide an updated opinion. I'd like to think it is a younger and more performance oriented consumer, but I haven't really seen that in the few of them I've seen on the road.
- S - still very aspirational, has the most caché, the default, de-facto flagship luxury sedan, status symbol.
- XJ - bought by old ladies with big gray hair, oversize pearl necklaces and bright red lipstick.
Wildcard: I just saw my first refreshed CT6 on the road this week, and WOW. That really is a good looking car from the outside. It's a shame that it's headed out to pasture.