Lexus dealers were the force behind getting a 3-row version of Lexus’ popular midsize RX CUV to market...
Bracken sees the 3-row RX as stemming the flow of Lexus owners to other luxury marques that have such a vehicle.
“We’ve certainly lost business to our competitors that have a 3-row (CUV) in that segment and we obviously are trying to re-interest them in us…Every year that went by it was making it more and more difficult to bring some of those lost folks back to us,” he says of why Lexus, after years of discussing a 3-row RX, finally had to pull the trigger.
Having said that, Bracken expects some RX L sales to be incremental, not entirely 2-row RX owners trading up to the new 3-row model.
He estimates U.S. RX sales will hit 115,000 next year, up from 100,000 this year, with the RX L accounting for 30,000 2018 deliveries. Half of those 30,000 are expected to be sales to customers new to the model or brand.