Even though Toyota is a company that is deeply steeped in tradition, the decision to keep cars like the Crown and Century always surprises me - especially with the elevation of Lexus in Japan over the last decade. How many Crowns do they sell globally and in what markets? How do those numbers stack up with the 4GS?
I'd rather see ToMoCo retire the Crown in favor of the GS and retire the Century in favor of a special edition LS.
The previous generation 2012-18 Toyota Crown in RHD thumped 82,701 units in its first full year of sales back in 2013 in Japan.
Two generations ago, the 2006-12 Crown in LHD achieved peak annual sales of 53,111 units in its first full year back in 2007 in China.
The current generation 2012-18 Crown in LHD only achieved peak annual sales of 37,455 in China, and just last year only.
The previous generation 2005-12 3GS peaked at some 33,457 units in its first full year in the US.
However, the current generation 2012-19 4GS with "No More Boring Cars Formula" only peaked at some 22k, representing a good 30% decline in sales, and it failed to even reach its low set monthly target of 2k/month.
The significant decline in 4GS sales occurred at a time when BMW were able to maintain 5 Series peak sales at 57k/year relative to its 2003-10 5th Gen E60/61 predecessor, while Mercedes actually significantly increased it's peak sales from 59k per year in the 2002-09 E Class to a class record of 69k+/year in the 2009-16 E Class!
Likewise, the new 5LS with the new No More Boring Cars Formula has a very slow start in the US, with just 908 units in May, below its already low set 1k/month target.
By comparison, the current generation S Class debuted with a thumping 25k units in its first full year; averaging over 2k/month.
The next generation S Class is barely 2 years away; due mid 2019 to give 5LS more headaches.
Traditionally, the LS is often released the year after the S Class, with the all new LS's outselling the all new S Classes, and indeed the previous generation of 2006-18 4LS debut with a gate crashing 35k in it first full year.