I also think it makes sense to offer BEVs in the Lexus line up first because people are already paying a premium over the Toyota counterpart and margins will not be as pressured if Toyota decides to offer the Lexus BEVs just a tad (thousands of course) higher than the hybrid counterpart as the Lexus target market is going to be slightly more affluent. I don't mind going upscale and financing a Lexus/Infiniti/BMW/etc as long as its a BEV and much more reliable than its ICEV counterpart.
I will not cancel my TM3 reservation just in case that by 2021, all car makers are just selling limited quantities of BEVs, more for compliance outside of China. I hate having to line up and play the lottery when purchasing vehicles.
The i3 should sell as a discount because it doesn't look nice and the range is very limited. Hopefully Toyota does successfully mass market the solid state battery technologies it is currently working on to decrease battery cost and maybe improve driving range by 50%.
I'm not in a rush to jump on the BEV bandwagon because we've got some reliable ICEV in Honda's and a RAV4H. It's just that I'm very concerned about maintenance costs post-warranty will all the new engine and transmission complexities introduced, even by Toyota, to meet CAFE requirements.
I would like to get a very reliable BEV, not just because of instant torque or how fast it can accelerate but more so on savings on travel costs by charging instead of refueling (gasoline is more expensive here in Toronto, Canada that it is in the States) and it being potentially more reliable than the ICEV with new engines are going to be ten years down the road.
I have not sold any car in my household and don't plan to for a few more years.
02 Civic 5 MT
11 Accord coupe 5 AT
16 RAV4H
I was thinking about the IS but since BEVs are really going to become more mainstream in the not so distant future, I thought I might as well wait until 2020/21 when BMW or Infniti will have released their offerings. I am still a believer that Toyota BEVs will be most reliable, judging from how our RAV4H has had no issues though it is a boring driver on ECO mode and steering wheel feel and handling sucks haha.