One thing Lexus has never quite understood - or been good at - is the fact that you only have one chance to make a first impression. After any model makes its initial debut, the rest is really just back page news.
However, Lexus does the following:
- First debuts standard model
- Then debuts hybrid model
- Then debuts F Sport model
- Then allows for trickle out of other information, slowly
- Then debuts F model
In a sense, I know why they do this: to have something new to talk about. However, imagine if Lexus launched the LS 500, LS 500h, LS F Sport, LS F and outlined all of the semi autonomous tech, safety innovations, quality improvements, manufacturing process at the same time. The headlines would have been, "1989 all over again" or "After 10 years, Lexus delivers the LS we've been waiting for."
Instead, we got, "Lexus LS Drops V8 for Turbo 6."
This is no fault of the car - it's all mismanagement by Lexus PR/Marketing. Shame.
it is not possible to reveal all the features at the same time... even this autonomous press release lists too many things at the same time for people to really understand it. If they revealed everything at the same time, it would be a book and nobody would read it.
once previews come, all of it will be talked about again and mentioned again by media, same as reviews.