Don’t expect rows of Lexus yachts floating out of an assembly line. Annual industry volume for 60+ft pleasure boats is a few hundred. They go for a few million on up. They also are alarmingly cyclical. The Wall Street tycoon who has everything buys boat of that size only once other avenues of spending money have been exhausted. Once the stock market turns, the boats flood Boattrader.com. Boats of that size usually have a crew. Many pleasure boat makers have been bankrupt at some point.
“The main goal is not the number of boats,” said Tomoyama, but the enhancement of the brand. Other carmakers have similar ideas. There is an Aston Martin speedboat, there is a wet Bugatti, and there is a race boat made for Daimler’s performance-offshoot AMG.
Just wanted to take the time to point out and laugh at this post.Too much effort into something that not going to be produced
Toyota Motor Corp.’s premium brand plans to start selling a 65-foot (20-meter) ultra-luxury yacht in the U.S. in the second half of next year. The vessel, announced at a boat show last week in Yokohama, will have room for 15 guests, three bedrooms with their own washrooms, plus separate quarters for crew. Executive Vice President Shigeki Tomoyama wouldn’t reveal the boat’s price, but said it will be comparable to others in its class. (Sunseeker’s 66-foot Manhattan goes for about $3 million.)
That seems to be the case....the biggest surprise and disappointment is the loss of the multiple Lexus engines used on Toyota's previous Ponam and Epic boats in favor of twin Volvo (?!) IPS 1200 or optional IPS 1350 engines. Why??? Perhaps too many Lexus engines would've been required to power a yacht of this size and weight, to the detriment of packaging, space efficiency and power-to-weight ratio?
And it looks like it’s working so far. Just looking at Motor Trend’s Instagram account. The Lexus LY 650 post received 15,000 likes. The only other recent posts that have received that received around 15,000 likes are the Tesla Roadster, BMW M8, and next generation Corvette.“The main goal is not the number of boats,” said Tomoyama, but the enhancement of the brand.
Ok. Forget Mitsubishi. I an not good at writing down my thoughts in a clear way. I apologize for the inconvenience and confusion.^^If it's just about the brand image, why should they spend unnecessary resources in making a unnecessarily complex boat? It will be a white elephant project not dissimilar to Honda Jet.
The MRJ is a trainwreck at this point. Mitsubishi is the opposite of Toyota in corporate culture. They spend lavishly, have a bloated workforce, and operates based on an outdated Zaibatsu model from the 1920s. MHI is only alive because the Japanese government needs to keep it afloat for national security. Toyota should keep away from the company as much as possible.